This is true. But @paysdoufs also has a valid point.
This new ambassador, Cai Xukun, is a young 20 something who is promoting the Monaco Dark Lord for China. Just as Jacob Elordi is a young 20 something promoting the same watch for the western world. Both would seem to target the same youth demographic. But is that the segment most likely to buy a $8K Monaco Dark Lord?
Not my area, but I think this is about trying to establish the brand as an aspirational thing for young people. Maybe they won’t spend 8k on a dark lord, but if it gets them wanting to spend 1k on an orange f1 or 2k on a pink aquaracer, and then maybe 5 years later, 5k on a Carreras, then it’s a success.
Not my area, but I think this is about trying to establish the brand as an aspirational thing for young people. Maybe they won’t spend 8k on a dark lord, but if it gets them wanting to spend 1k on an orange f1 or 2k on a pink aquaracer, and then maybe 5 years later, 5k on a Carreras, then it’s a success.
Don't they always tell us that the average TAG buyer is 25-35? You sir, are irrelevant!
And me too, by that metric
LOL. You're even more irrelevant, as the vast majority of your purchases are used.
It seems clear to me with the signing of Jacob Elordi and now Sky Brown & Cai Xukun (aka "Kun") that TAG squarely has its marketing sights on the under 25 & teen youth segment.
I think I’ve yet to see a single person where these kinds of hats look flattering. Even with a filmstar they seem to make things worse… 🙄
