Wasn't aiming that comment at you, more that the collective sentiment I see from so many online forums whenever the subject of Hodinkee comes up. I am with you - I don't understand why anybody would harbour feelings of hate.
And to Yago's point above, yes, what Hodinkee do is not really different from any mainstream traditional "magazine". So they lost a bit of independence and have become something else much bigger. If you don't like it, there are plenty of other channels and websites to fill the gap.