LVMH bought Hodinkee ?

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Aha I see what you meant then. Yes most IWC's have used modified ETA calibers throughout the years. The difference though is that when they say "modified version of" they dont do like many and just put in their own rotor, they actually modify the movement. About 30% of the parts in a 2824-2 are replaced by IWC and they really manage to refine the movements. Winding a ETA based IWC truly is a sexual feeling, compared to for example an off the shelf version used by Tag as the cal 5.
That i would agree. I mean, i am willing to give calibre5 another chance (preferably in the form of Autavia 3 hander) but yeah, i think some brands handled 2824 way better than some.
 
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Watchfinder is owned by Richemont, but the business model is different than Hodinkee.
They are in the business of pre-owned watches. I guess they make the review to push their stock rather than offer a voice in the industry.
 
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An update from Hodinkee:

https://www.hodinkee.com/articles/weve-hired-a-great-new-ceo-heres-why-and-whats-next

"Also, I'd like to mention that we witnessed one of those "only in the watch world" insta-kerfuffles a few weeks back, regarding working with LLV. I want to clarify that. LVMH Luxury Ventures is an independent investment vehicle, of which there are dozens, that is completely separate from the publicly traded LVMH. The investment arm looks at businesses they think are interesting and show potential. To use a term from that world, this is a pure equity investment, and a small one. They are one of a few dozen people on our cap table – and we are so proud to have them there – but to insinuate we were purchased by LVMH or that they will influence our editorial decisions is simply inaccurate."

While I agree with Ben's point, I don't agree that LVMH LV is "completely separate' from LVMH. It is, in fact, part of LVMH Group


 
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Typical Hodinkee to downplay and blame instagram trolls. 40 million is not 'a small one'.
Hodinkee is not an independent watch review site run by poor geeks, they're in the 'business' of reviewing watches. Commercial budgets will determine editorial focus as is the case with the bulk of commercial lifestyle magazines. Nothing wrong with that but why not be open about it?
 
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An update from Hodinkee:

https://www.hodinkee.com/articles/weve-hired-a-great-new-ceo-heres-why-and-whats-next

"Also, I'd like to mention that we witnessed one of those "only in the watch world" insta-kerfuffles a few weeks back, regarding working with LLV. I want to clarify that. LVMH Luxury Ventures is an independent investment vehicle, of which there are dozens, that is completely separate from the publicly traded LVMH. The investment arm looks at businesses they think are interesting and show potential. To use a term from that world, this is a pure equity investment, and a small one. They are one of a few dozen people on our cap table – and we are so proud to have them there – but to insinuate we were purchased by LVMH or that they will influence our editorial decisions is simply inaccurate."

While I agree with Ben's point, I don't agree that LVMH LV is "completely separate' from LVMH. It is, in fact, part of LVMH Group


Oh, cry me a river. Bloody Hodonkee!
 
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I don't understand all the hate aimed at Hodinkee. They make content about watches. People get all upset about their impartiality as if they can't make up their own minds about a watch?
 
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I don’t hate Hondinkee. I don’t have a reason. Hate is also such strong word for me 😉
 
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I don’t hate Hondinkee. I don’t have a reason. Hate is also such strong word for me 😉
Wasn't aiming that comment at you, more that the collective sentiment I see from so many online forums whenever the subject of Hodinkee comes up. I am with you - I don't understand why anybody would harbour feelings of hate.

And to Yago's point above, yes, what Hodinkee do is not really different from any mainstream traditional "magazine". So they lost a bit of independence and have become something else much bigger. If you don't like it, there are plenty of other channels and websites to fill the gap.
 
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No offense taken sir @imagwai 😀

I take all watch magazines / websites always with a “grain of salt” I’m always there to learn more, and not really to critique, since I respect each and everyone’s opinion. In the world of watches, what is right or wrong anyway? It’s all about tastes, emotions, connections, very subjective to me etc. So I read and read then I become “learned” 😉

What I’m truly amazed is how a relatively small web blogspot turned into a multi-million company in such a short period of time, with the likes of celebrities and LVMH trying to dip a finger in Hodinkee 😲

That is a business model I want to learn 👍
 
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Wasn't aiming that comment at you, more that the collective sentiment I see from so many online forums whenever the subject of Hodinkee comes up. I am with you - I don't understand why anybody would harbour feelings of hate.

And to Yago's point above, yes, what Hodinkee do is not really different from any mainstream traditional "magazine". So they lost a bit of independence and have become something else much bigger. If you don't like it, there are plenty of other channels and websites to fill the gap.

I'm not a hater but I just feel like that they are full of their own BS. Like so many in the watch world, they have adopted the 'ridiculously expensive is better' mantra.

You are right that there other channels/web sites and those are the ones I read. Hodinkee has not been in my RSS feed for some time.
 
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I'm not a hater but I just feel like that they are full of their own BS. Like so many in the watch world, they have adopted the 'ridiculously expensive is better' mantra.

You are right that there other channels/web sites and those are the ones I read. Hodinkee has not been in my RSS feed for some time.
I think they have some hits and some misses. On both content and products. The travel clock was most definitely a miss. But the limited edition child's Flik Flak watch and the Carrera Skipper were hits imo. I think you're right to a degree about the ridiculously expensive bit - they've clearly aimed themselves at the wealthy end of the watch enthusiast's market. I suppose that's where the money is!