Is my TAG Heuer Authentic? All questions here please

Posts
6
Likes
4
Thanks, some of the same model and series will have The printed on raised serial numbers and text
and some will have a completely engraved back case with the serial in a different location ?
I've been wanting an A.R. for a while and saw a deal on Amazon (US) for a WAY201A.BA0927 for $1190.00 so I jumped on it. I didn't notice until after I ordered it that it was "shipped by Amazon" but sold by a third party seller (AJWillis). The watch arrived and it looks legit except the s/n is "not found" on the Tag warranty website and the QR code on the warranty card just loads the serial number on a google search page (on an iPhone 8) The seller has zero feedback and his address is in Queensland Australia. What I THINK happened is the seller (or Amazon) listed this at the wrong price as it is the selling for the same price that this seller has on a (quartz) WAZ2114.BA0 875 ($1190.00) I am OK with it being a grey market watch but I would like some reassurance that it's legit. I took a bunch of photos but this is the only one that came out clear, I will try again if requested.


Hi @denzoid, these days it's next to impossible to distinguish real ARs from fake. I believe most members of the forum would advise to buy at an AD only. A brand new AR with a huge discount from a grey seller sounds too good to be true doesn't it. Who knows.
From this photo I think the tip of the yellow hand is a tad wide/sharp. The print on the dial seems a bit sloppy. Look at the 3 of 300 or the 5 of Calibre 5 and compare with DC's photo of his review on C11:



But let's not jump to conclusions. Can you provide more photos of the watch, including clear caseback photos, boxes and paperwork? Best not to show the serial number on the caseback and on the paperwork, including the tag.

Here are some more/better photos

 
Posts
4,257
Likes
7,184
@denzoid look at this comparison from above. Your caseback has the same issues. No doubt in my mind that this is fake. Some other issues as well but this is obvious. Old TAG logo (badly executed) on boxes and cards and new on others and watch is also obvious. You should use Amazon warranty to get your money back.

 
Posts
4,257
Likes
7,184
Instruction and guarantee card for quartz watches...
 
Posts
6
Likes
4
Thanks guys. I saw the reddit image but tbh I wasn't sure which one was the real one, I can clearly see the differences but the fake (to me) looks sharper/crisper and the real one looks more rounded. Considering my lack of knowledge that's why I decided to post here, to get some expert opinions. Returning the watch is not a problem. I will just look at this as a learning experience. Thanks for the help, much appreciated!
 
Posts
899
Likes
391
Thanks guys. I saw the reddit image but tbh I wasn't sure which one was the real one, I can clearly see the differences but the fake (to me) looks sharper/crisper and the real one looks more rounded. Considering my lack of knowledge that's why I decided to post here, to get some expert opinions. Returning the watch is not a problem. I will just look at this as a learning experience. Thanks for the help, much appreciated!
It might seem counter intuitive, but sharper/crisper is actually bad when it comes to watches. That means they are using cheaper tools, and running them faster, and also not doing much finish work.

Just to confirm tho, which one of the pics do you feel shows the fake?
Edited:
 
Posts
10,334
Likes
13,540
You do know that I have been buying fakes, and then shutting down the sellers with it, on top of learning more about what makes the fakes, fake, right? i buy fakes, as a tool. It's not just idle curiosity. It's professional curiosity, as I'm also in the tag heuer business.. I work directly with ebay to track down and shut down the fake sellers, and have directly taken down almost 200 accounts now, and who knows how many indirectly. Not to mention, when I buy from the criminals, I KEEP their goods AND my money.
Yes yes I know James, was just trying to have a bit of a laugh. I think I need to stop cause obviously noone understands me 😁 anyhow, we're glad to have you here sharing your knowledge
 
Posts
6
Likes
4
It might seem counter intuitive, but sharper/crisper is actually bad when it comes to watches. That means they are using cheaper tools, and running them faster, and also not doing much finish work.
I just finished processing the return with amazon, did it through chat with an associate (instead of the automated process) so they knew that the reason it was being returned was that it is counterfeit. Thanks for the guidance!
 
Posts
899
Likes
391
Yes yes I know James, was just trying to have a bit of a laugh. I think I need to stop cause obviously noone understands me 😁 anyhow, we're glad to have you here sharing your knowledge
lol you really threw me off there for a bit. I just blamed it on me not discussing that aspect of what I do. Plus, I haven't been doing much of it lately....
 
Posts
899
Likes
391
@denzoid look at this comparison from above. Your caseback has the same issues. No doubt in my mind that this is fake. Some other issues as well but this is obvious. Old TAG logo (badly executed) on boxes and cards and new on others and watch is also obvious. You should use Amazon warranty to get your money back.

It's tough to go based on comparison pics anymore, because tag changes things up a lot too. And I can show you the case backs of some of the fake watches i've gotten, that fixed some of those problems. I have a CAY1110 that I can't seem to find any issues with the back case. Thankfully they haven't figured out the bezel lume and some other things. Plus the pin/tube for the bracelet is always wrong. And they all seem to have boxes made by the same factory.
 
Posts
4,257
Likes
7,184
It's tough to go based on comparison pics anymore, because tag changes things up a lot too. And I can show you the case backs of some of the fake watches i've gotten, that fixed some of those problems. I have a CAY1110 that I can't seem to find any issues with the back case. Thankfully they haven't figured out the bezel lume and some other things. Plus the pin/tube for the bracelet is always wrong. And they all seem to have boxes made by the same factory.
Yes there will come a time at which we won’t be able to tell them apart. TAG should do more about this. I’m pretty sure anybody who’s in the market for an AR checks it out on TAGs website at some point before buying off Ebay or Amazon. How about highlighting there how to make sure you’re buying the real thing? I’m also pretty sure those copied reference numbers get checked on the site an awful lot of times from places around the world.
 
Posts
10,334
Likes
13,540
TAG should do more about this.
Yes and no. Difficult topic this because to me its not the brands' responsibilities to fix these issues. Its pretty basic stuff as in all luxury goods, you buy only from trusted sellers or boutiques, never buy preowned or auction, ebay or shit like this. All kinds of luxury goods get counteirfited all the time.

I once heard previous Longines CEO (that 200 year old guy with the eyebrows) talk about that big Swiss watch brands since many years run like a private investigation and task force funded by these big brands. A company of some form working on site all over the world, collaborating with governments in countries where a lot of the production and distribution take place to bust criminal counterfit networks. Busting down factories etc. It was damn interesting and an eye opener to me how much money and effort Swiss watch insustry spends to do something about this issue. Maybe someone knows the name of that organization, I dont remember...
 
Posts
23
Likes
8
What do you guys think of this one? I'm pretty positive it's fake and I explained to him that current generation AR fakes use genuine movements, and for some reason after knowing this he took it to a random non-tag AD and had them authenticate....by looking at the movement. Has all the tell-tale signs that the watchingo fake I analyzed a few weeks back had. Look at the pip.

Also the serial comes back registered to an entirely different watch. And he didn't buy this watch from an AD to begin with for it even to be registered.

The movement inside is indeed a genuine Calibre 7 ETA movement.
Edited:
 
Posts
23
Likes
8
Thanks James

if you guys see this listing pop up please report it
 
Posts
181
Likes
301
Yes yes I know James, was just trying to have a bit of a laugh. I think I need to stop cause obviously noone understands me 😁 anyhow, we're glad to have you here sharing your knowledge
How dare you have a bit of a laugh. This is 2021!
 
Posts
6
Likes
4
I was thinking about the fake Aquaracer I bought from Amazon, and I was wondering, does amazon now have an obligation to recall or advise other customers that bought the same watch from this seller (AJWills) that the watches they purchased are not authentic?
 
Posts
10,334
Likes
13,540
I was thinking about the fake Aquaracer I bought from Amazon, and I was wondering, does amazon now have an obligation to recall or advise other customers that bought the same watch from this seller (AJWills) that the watches they purchased are not authentic?
I guess it depends on the country what laws apply. In general Amazon probably loves making money and dont care a bit about being a channel where criminals sell products.