LOL. Could be. Or maybe she was just unhappy she's no longer at the beach. She posted this one of herself earlier that same day, already wearing her "New York" KITH-Heuer.
In Esquire UK today, an oral history of the first generation Formula 1 and the new Kith / Heuer Formula 1 . . . hoping that readers will enjoy this article.
https://link.esquire.co.uk/view/659fe23cb6b81f33e7051716kzxe6.ol/20e6d32c
Jeff
I don't know what Kith is?
Or who this woman is?
Or why anyone is meant to care about either?
My boutique emailed me about these watches. But how dare anyone take the 'TAG' out of my TAG Heuer! Not impressed.
Hello everyone BTW, I hope you are all well?!
From the Esquire article that @Jeff Stein referenced:
--
The 2024 Formula 1 watches feature a customised Tag Heuer logo that now reads ‘Kith Heuer’. It’s a decision that has divided opinion
George Ciz: We modified our logo. That’s the fun part. Many people say ‘But you are crazy! This was the first ‘Tag Heuer’ watch. And now you’re bringing it out as ‘Kith Heuer’. Why are you doing it?' You know, when people ask me ‘Why do you do that?’, I respond ‘It’s because we can’. Because we have the brand equity and the strength of the brand. And you’re talking about luxury – collectability is an important part in luxury. I think this makes it even more collectible.
Nicholas Biebuyck: There were a couple of senior team meetings with the marketing directors where people were like, you know, ‘Is it appropriate for us to be messing around with our logo? We’re a heritage brand!' And I was, like, ‘Guys, our brand is so strong – we’re doing it for one product and one project and one launch’. I think it’s a great opportunity for us to show how confident we are regarding our IP and who the brand is today. And for me, it was really a no-brainer, and I think quite quickly everyone else aligned. It’s the first time we’ve ever done it. It’s cool.
--
The problem that I still have is that KITH is not known to the majority of the fans of the original F1, nor does it have any association with Formula 1. To add KITH to the watch in other spots would've been ok, but to make it part of the logo shield is a step too far.
Sure the OG F1 is a special watch to Ronnie Fieg, it is to many of us as well. But it's like when Jean-Claude Biver said who am I to put my name and call it "Biver Heuer" or "Biver Ferrari"?
Yes TAG Heuer can do it, yes we know it's still a TAG Heuer, but it's not the fitting tribute to the original F1 many of us hoped it would be because of this KITH-Heuer branding.
The problem that I still have is that KITH is not known to the majority of the fans of the original F1, nor does it have any association with Formula 1. To add KITH to the watch in other spots would've been ok, but to make it part of the logo shield is a step too far.
Sure the OG F1 is a special watch to Ronnie Fieg, it is to many of us as well. But it's like when Jean-Claude Biver said who am I to put my name and call it "Biver Heuer" or "Biver Ferrari"?
Yes TAG Heuer can do it, yes we know it's still a TAG Heuer, but it's not the fitting tribute to the original F1 many of us hoped it would be because of this KITH-Heuer branding.
From the Esquire article that @Jeff Stein referenced:
--
The 2024 Formula 1 watches feature a customised Tag Heuer logo that now reads ‘Kith Heuer’. It’s a decision that has divided opinion
George Ciz: We modified our logo. That’s the fun part. Many people say ‘But you are crazy! This was the first ‘Tag Heuer’ watch. And now you’re bringing it out as ‘Kith Heuer’. Why are you doing it?' You know, when people ask me ‘Why do you do that?’, I respond ‘It’s because we can’. Because we have the brand equity and the strength of the brand. And you’re talking about luxury – collectability is an important part in luxury. I think this makes it even more collectible.
Nicholas Biebuyck: There were a couple of senior team meetings with the marketing directors where people were like, you know, ‘Is it appropriate for us to be messing around with our logo? We’re a heritage brand!' And I was, like, ‘Guys, our brand is so strong – we’re doing it for one product and one project and one launch’. I think it’s a great opportunity for us to show how confident we are regarding our IP and who the brand is today. And for me, it was really a no-brainer, and I think quite quickly everyone else aligned. It’s the first time we’ve ever done it. It’s cool.
So in summary, changing the logo is fun, we can do it, and it is cool.
Got it. Still disagree. 😁
‘Guys, our brand is so strong – we’re doing it for one product and one project and one launch’.
Nicholas Biebuyck said:
‘Guys, our brand is so strong – we’re doing it for one product and one project and one launch’.
Besides the hint about the F1s two years ago, it was said that the museum was going to expand and open it to the public. Is anything already known about this?
^Fixed it for you @Ara , that quote should read like this:
I would never be so cavalier with regards to a company's branding and what it might mean to the many who adore the brand.
I don't know what Kith is?
Or who this woman is?
Or why anyone is meant to care about either?
My boutique emailed me about these watches. But how dare anyone take the 'TAG' out of my TAG Heuer! Not impressed.
Hello everyone BTW, I hope you are all well?!
