2024 KITH Heuer Formula 1 re-issue quartz watches

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I was, before I saw the KITH shield logo. 😡

Oh I am glad, I was thinking about revoking your COCO licence.
 
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Seriously! what the heck.

why would they do that???

Because, as it's not aimed at us. It's aimed at rich hipsters who wouldn't know Jack Heuer from Jack Nicholson
 
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Can someone please photoshop the logo to say Keith Heuer.
 
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Dial and hands look promising and very close to this 371.513… but that 'KITH Heuer' logo 😒 🫨 :whipped:

 
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Can someone please photoshop the logo to say Keith Heuer.

that’s how I read it 😁


I was, before I saw the KITH shield logo. 😡

Same. Im quite happy to pay £900 for a plastic quartz f1, reasonably faithful to the original, but scaled to 38-42mm. Until I saw the logo.
 
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My first thought was ‘Who is Keith Heuer? Is that Jack’s grandson?’
 
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Apparently Ronnie Fieg, the founder of Kith is a fan of the OG F1s. Posted an interview shot with Hodinkee on 18 April on his IG. Clearly prepping for the media release for the upcoming model
 
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Some US Boutiques have begun pre-sales of a very limited Box Set, which contains 10 of them.

I politely said "no thank you".
 
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Not 35mm either....

Don't be so sure

So just pure plastic?

Plastic bezel yes, but that's how it should be IMO for a F1 reissue.

All cases are metals
 
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All cases are metals
Interesting. From what I saw, several did appear to have plastic cases, unless they're DLC coated in very bright colors.