Are you gonna buy one?

 

Seriously! what the heck.

why would they do that???

 

Oh I am glad, I was thinking about revoking your COCO licence.

 

Because, as it's not aimed at us. It's aimed at rich hipsters who wouldn't know Jack Heuer from Jack Nicholson

 

Rob is not a happy bunny. And Panda is very sad also.

 

Can someone please photoshop the logo to say Keith Heuer.

 

"KITH Heuer" . . . really?

 

Reminds me of the ‘Knight Rider’

 

that’s how I read it

Same. Im quite happy to pay £900 for a plastic quartz f1, reasonably faithful to the original, but scaled to 38-42mm. Until I saw the logo.

 

My first thought was ‘Who is Keith Heuer? Is that Jack’s grandson?’

 

Kith & Kin. Limited Edition of 1350

 

Who is Kin?

 

Apparently Ronnie Fieg, the founder of Kith is a fan of the OG F1s. Posted an interview shot with Hodinkee on 18 April on his IG. Clearly prepping for the media release for the upcoming model

 

Some US Boutiques have begun pre-sales of a very limited Box Set, which contains 10 of them.

I politely said "no thank you".

 

Don't be so sure

Plastic bezel yes, but that's how it should be IMO for a F1 reissue.

All cases are metals

 

Interesting. From what I saw, several did appear to have plastic cases, unless they're DLC coated in very bright colors.