No composites.

 

Not 35mm either....

 

the horror

 

New photo dropped

 

Dropped on Insta some images

 

Kith heuer?? Wtf

 

So just pure plastic?

 

Yuk

 

To save everyone else googling:

“Kith is an American fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg.”

 

“There can be no Heuer without Kith!”

(a quote from an imaginary person I made up, John Cloud Beaver)

 

So, they celebrate the very first TAG by taking TAG off the dial.

What a joke.

 

But then this is how they justify the price, because it is aimed at people who think £900 is a good price for some trousers.

 

Feels like a big slap in the face for the watch community.

 

Aaaaaaaaaarrrrrrrrrrrrggggggggggggghhhhhhhhhhhhhhhh!

Messing with the logo is a step too far.

 

Haha time to look at other brands @Aquagraph TH don’t care about the fans no more, just pure profit, also ‘dink tee’d this up nicely & bam right out the ball park

 

Maybe it’s a halo hype edition ahead of wider release? I dunno.

 

From TH’s story feed.

 

Could be. Depends how many they expect to seel through Kith I guess. If small numbers, then it would make sense for them to leverage the R&D with some releases of their own. On the other hand, if they expect people to flock to Kith to get them, maybe they deliberately want to separate these from the higher-end "TAG" pieces? But in that case, why is the price on the high side?

 

Because KITH customers don't buy cheap stuff.

 

Right now I feel like this is the suckiest thing TAG Heuer have ever done.

If they wanna collab with other brands that's fine, I got no problem if they wanna make a special dial with KITH all over it. No problem.

But to bring back the original Formula 1s but as a hipsters trinket is disgraceful.

0/10 WITHOUT EVEN SEEING THEM.