2017 TAG Heuer Jack Heuer Special Edition Heritage Autavia (CBE2111.BA0687)

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Yeah pretty much. There weren't 2,000 people interested in these watches so many remain unsold, and those that did buy but decided to sell on are seeing values plummet. But if it's something you like, who cares - I don't think you should buy any watch you can't afford to lose at least 70% of the purchase price on should you resell it.

Yea tend to agree. I expect a watch to drop in value. It is not really designed to be an investment asset class despite many vendors trying to make some modela aeem as such. Liability of aeevicing costs. But my question was not really based in potential investment value of this watch. It was based on the fact that even as a current model that is supposed to ve limited edition - supply seems to be very plentiful new at relatively deep discounts even whilst TH are still listing the watch at RRP. Seen one AD selling brand new at about 10% cheaper than chepest on Chrono24. That’s nuts!

That would not be the case with some other LEs where stock would have been all sold out before they ‘hit the shelves’. I guess they made too many compared to collector demand for this model. I still think it is a nice looking piece. I was just curious of there was some other reason behind it not selling (a flow or that its appeal was short lived due to quality issues) that kind of thing.

Thanks for taking the time reply.
Edited:
 
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I guess they made too many compared to collector demand for this model.

Well that's what I meant by "there weren't 2,000 people interested in these watches so many remain unsold" - by unsold I meant still unsold as new, by retailers. There's just not enough demand for it
 
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Seen one AD selling brand new at about 10% cheaper than chepest on Chrono24
I have never seen any discounts from any AD like this. Maybe with 5 year old models. Maybe when asking for a discount, they give 10% at most. Maybe I am living in the wrong country (CH) 😀
 
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I have never seen any discounts from any AD like this. Maybe with 5 year old models. Maybe when asking for a discount, they give 10% at most. Maybe I am living in the wrong country (CH) 😀

UK ADs are volunteering 15 to 25% off TH at any given period with various sales and promotions. For regular customers then higher discounts is achievable. But the level of discount on this particular one given it is an LE and still otherwise a ‘current’ model.