What's next for the Link series?

I think the link is a bit of a contradiction from my perspective as when I think TAG Heuer I think chronographs and motorsport and Finnish racing drivers that miss the podium presentation while taking a shit out back (Always gotta love Kimi 😀 )


Then the Link, which is marketed as a golf watch makes me think of old people with grey hair in electric buggies with long socks and garters. It just feels very un-TAG Heuer to me, like I almost expect a Golfer to be wearing a 1980s Datejust two-tone.

The S/EL on the other hand I always thought was cool and when it came out it had a really unique, modern youthful / tribal kind of look to it especially the bracelet, it wasn't an old man's watch. I only just realised reading your post that the S/EL and Link were related as I saw them as almost polar opposites in terms of how I looked at them.

But yea Links always looked cool, but the whole golf watch thing put me off, as to me golf is just a lot of walking and sunburn.