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Aquagraph
·Where can I get all these steep discounts people speak of?
What’s up with Tag? Is HEUER dead?
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Aquagraph
·Bicester seems to have reduced it's discount from 30% to 20% and severely restricted the range on offer....
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Aquagraph
·TAG's issue is that they haven't established a baseline ethos yet, and most first-time TAG buyers probably don't return to the brand as their tastes evolve.
TAG's issue is that they shoulda just cut the cord in 1985 and said lets look forward.... well, actually they did (look at a mid 90s catalogue and you'll see nothing older than a few years bar the 2000 series) but then they got sucked in to the 'reissue' frenzy in the 90s and it's been a rocky road ever since. Trying to be all things to all people isn't the best idea.
In hindsight... the best option would have been for them to only make Monacos and Carreras and whatnot with Heuer on the dial and make new watches with new names with TAG Heuer dials. Perhaps they should have even split the company into two separate companies?
But then TAG might well say, we sell loads and loads of TAG Heuer dial Monacos so this is a terrible idea.
But these decisions were made before LVMH ever bought the company, and it seems like ever since they've been wrestling with how to sort this mess out. Other companies don't have this problem of course because whatever crap Omega may have put out over the years at least it had Omega on it.
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Aquagraph
·It surprises me that people don't moan about 39mm Monacos.... having tried them on they are MASSIVE. Why is that?
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Jim Dollares
·It surprises me that people don't moan about 39mm Monacos.... having tried them on they are MASSIVE. Why is that?
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Aquagraph
·Thats not really true, Michael complains all the time about the size of the Monaco
Yeah, but it's not like an everyday thing like it is with the Carrera. I mean 39mm square is like 50mm round!
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abrod520
·Bicester seems to have reduced it's discount from 30% to 20% and severely restricted the range on offer....
That's an official TAG outlet, and they don't necessarily just sell extra stock. I remember there were outlet-specific variants of the 1887s for instance.
Come to think of it though have you ever seen an outlet store for any other watch brand?
Trying to be all things to all people isn't the best idea.
No it isn't, unless you've got a solid underpinning of core brand values. Which TAG does not.
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Jim Dollares
·no meaning for the vast majority of buyers / wearers beyond "Look, I got an expensive watch as a graduation present!"
people who have just earned their first substantial paychecks will buy it before they develop a sense of taste.
I understand that you hate most designs and releases from TAG but I think these statements are an insult to many people who love TAG Heuer watches. How can you be so sure about these things? Who are you to say that people don't treasure and value their graduation gift, and that such scenario cant turn into a life long admiration for the brand? Yes, you obviously look down on people who don't have the same developed and excellent taste as you but I don't agree that people have bad taste just because they like for example the new Aquaracer designs, the 44mm sport Carreras and so on.
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imagwai
·TAG might also sell more watches to the mainstream if they also got more credibility from getting the watch-appreciating community like us on side with some decent heritage models.
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abrod520
·Who are you to say that people don't treasure and value their graduation gift, and that such scenario cant turn into a life long admiration for the brand?
Because once they move on, their TAGs usually end up in the trash it seems. Not traded in or added to a rotation. It's actually really interesting trying to compare the number of used examples of a particular TAG model with some of its contemporaries.
Be confident in your tastes, if you like it you like it. Who cares if it's considered bad taste, if we all just cared about others' opinions we'd only be wearing Submariners or GMT-Masters probably
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Jim Dollares
·Because once they move on, their TAGs usually end up in the trash it seems. Not traded in or added to a rotation. It's actually really interesting trying to compare the number of used examples of a particular TAG model with some of its contemporaries.
Be confident in your tastes, if you like it you like it. Who cares if it's considered bad taste, if we all just cared about others' opinions we'd only be wearing Submariners or GMT-Masters probably
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abrod520
·Just find it unnecessary to say people have bad taste because they like modern TAG Heuer.
I didn't say that nor did I mean to imply it. I meant that TAG offers no continuity of design and so there's nowhere to go when your tastes have changed and you come back to TAG after a few years looking for a nice evolution of your watch and find an Autavia Flyback instead.
Fortunately they've started to do this with the Aquaracer and so from a design standpoint I think it's more of a success. I hope they start doing this with other model lines.
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Aquagraph
·That's an official TAG outlet, and they don't necessarily just sell extra stock. I remember there were outlet-specific variants of the 1887s for instance. Come to think of it though have you ever seen an outlet store for any other watch brand?
The vast majority of what they sell is not outlet specific stock. It is discontinued and occasional stock which has been used for photo shoots.
Bicester also has a Breitling store, and also you can buy watches for Girard Perrigaux there and others. Until recently there was a store that sold all sorts including Breitling, Oris, Maurice Lacroix even Porsche Design. They had a PD watch there that was reduced to £125,000!
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McBeardy
·It would be interesting to know what line or models are Tags biggest sellers.
The majority of models I see in the wild are F1 quartz models, then I'd say a Monaco. Then lady quartz Aquaracers.
Online the majority seem to be Carrera's and Aquaracers.
I'd hazard a guess that most 'run of the mill clients' (not us WIS) would be buying either a quartz F1 or Aquaracer.
I'll also guess the image of Tag being entry level luxury for those getting into watches or those with their 1st pay packet is fairly true.
No one brand makes products that everyone likes, but I dont get the feeling Tag Heuer are a crossroads in what direction they want to go. they are partly wanting to move upmarket (following the trend of Rolex & Omega) but VFM they're suffering from the likes of Tudor (some could say bland in their appeal - but hey its working), Longines & Oris.
Issue with moving upmarket is they will loose their 'entry' level customers & WIS will want more refinded products (movements in house/ less issues).
Now I like Tag, I like the Aquaracer (different in a sea of Sub clones) the Monaco is as cool as fudge (& my next bug purchase) Hell I even like the Autavia (it's different). Carrera unfortunately not (not a fan of a 12,9,6 chrono).
Does Tag's website show to many products - yes. They need to have a core basis to move upmarket IMHO.
Saying that Tag is still highly thought of in the Asia market especially the Monaco.
The majority of models I see in the wild are F1 quartz models, then I'd say a Monaco. Then lady quartz Aquaracers.
Online the majority seem to be Carrera's and Aquaracers.
I'd hazard a guess that most 'run of the mill clients' (not us WIS) would be buying either a quartz F1 or Aquaracer.
I'll also guess the image of Tag being entry level luxury for those getting into watches or those with their 1st pay packet is fairly true.
No one brand makes products that everyone likes, but I dont get the feeling Tag Heuer are a crossroads in what direction they want to go. they are partly wanting to move upmarket (following the trend of Rolex & Omega) but VFM they're suffering from the likes of Tudor (some could say bland in their appeal - but hey its working), Longines & Oris.
Issue with moving upmarket is they will loose their 'entry' level customers & WIS will want more refinded products (movements in house/ less issues).
Now I like Tag, I like the Aquaracer (different in a sea of Sub clones) the Monaco is as cool as fudge (& my next bug purchase) Hell I even like the Autavia (it's different). Carrera unfortunately not (not a fan of a 12,9,6 chrono).
Does Tag's website show to many products - yes. They need to have a core basis to move upmarket IMHO.
Saying that Tag is still highly thought of in the Asia market especially the Monaco.
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Aquagraph
·For sure the F1 will be a big seller. how many people are willing to drop £5000 on a watch, really, and if you have that much to spend you could go for other brands. So the high end TAG purchaser is someone fairly 'into' the brand I would say, which suggests that some do stay with the brand after all.
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Yago
·Wow lots of posts here!
A lot with some good points 😉
The point about TAG Heuer being a business and making watches the audience wants is an interesting one. My AD says a lot don’t sell well but they’re required to carry them.
A lot of quartz Carreras and F1s sales and surprisingly also the Monaco.
Since TAG’s sales are only a fraction of Omega’s it seems the argument is flawed. It would appear the biggest group of luxury watch buyers is after classic (Omega and Tudor) pieces. I don’t know any skeleton or carbon Rolex watches either. TAG Heuer is so focussed on pleasing everybody that Omega and Tudor are firmly taking over the segment of affordable luxury watches. Increasing the price to 6k for an Autavia won’t help I’m afraid. I would say the TAG Heuer value perception is sliding into the direction of Tissot. Maybe right in between Tissot and Omega would be my guess. But with far less sales than either.
A lot with some good points 😉
The point about TAG Heuer being a business and making watches the audience wants is an interesting one. My AD says a lot don’t sell well but they’re required to carry them.
A lot of quartz Carreras and F1s sales and surprisingly also the Monaco.
Since TAG’s sales are only a fraction of Omega’s it seems the argument is flawed. It would appear the biggest group of luxury watch buyers is after classic (Omega and Tudor) pieces. I don’t know any skeleton or carbon Rolex watches either. TAG Heuer is so focussed on pleasing everybody that Omega and Tudor are firmly taking over the segment of affordable luxury watches. Increasing the price to 6k for an Autavia won’t help I’m afraid. I would say the TAG Heuer value perception is sliding into the direction of Tissot. Maybe right in between Tissot and Omega would be my guess. But with far less sales than either.
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Yago
·From Statista. 2020 numbers, for reference.
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Aquagraph
·I would like to know actually, say I wanted to 'progress' beyond TAG Heuer, but I still wanted carbon and skeleton dials etc, where am I supposed to go? Given that Hublot is like 3 times the price.... is there anything in between? And how is Hublot any improvement? Given that the watch community hates them as well. AP? Well that's totally out of the question, and unobtanium to boot.
I strongly suspect that when Adam talks about 'progressing' beyond TAG he means joining the cult of the 'Timeless Watch' by going to Omega/Rolex.
Seriously though, for someone who likes 'modern' designs (which for the sake of argument includes skeleton dials and carbon cases etc), what are your options if you can't afford RM, don't wanna be laughed at by Hublot haters and you can't afford to buy 20 watches so that you can get an AP Offshore?
I strongly suspect that when Adam talks about 'progressing' beyond TAG he means joining the cult of the 'Timeless Watch' by going to Omega/Rolex.
Seriously though, for someone who likes 'modern' designs (which for the sake of argument includes skeleton dials and carbon cases etc), what are your options if you can't afford RM, don't wanna be laughed at by Hublot haters and you can't afford to buy 20 watches so that you can get an AP Offshore?
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Yago
·Diesel or Fossil?
