I was pleasantly surprised at how well TAG Heuer placed. This is based on average monthly number of Google searches according to Time + Tide. While not in the Top 10 based on sales revenue, it's nice to see that TH is still top of mind for many. See other countries here: https://www.instagram.com/p/CvawBmqt2xd/?img_index=1
But how many google searches result in a sale? Or how many visits to a Rolex dealer result in someone actually leaving with a watch? You can make figures fit any scenario if you want, only actual sales count surely.