Stefano Macaluso, a watch designer and car expert, said the connection between watches and cars had developed over time. “And in the 1960s, so many people were involved in motorsports, and the drivers needed wristwatch chronographs,” he said. “So, this generation of classical chronographs came about because of the popularity of motorsport. It was not only marketing; it was a need.” ... Yet watchmaking’s focus on the past in the current crop of watches both pleases and frustrates Mr. Macaluso, the watch designer and car expert. “Today we are in a constant post-something; today, we are in a constant revival of what happened 30, 40, 50 years ago,” he said. “We are kind of a time capsule where creativity about new, external design is very slow in terms of innovation, apart from a few independent watch brands.
"There is this feeling that if you create a new shape, it will not sell,” he added. “Today’s watches are beautiful, they are fantastic — but we live in the past.” ... “For instance, some Girard-Perregaux watches designed by my father, alongside TAG Heuer chronographs.” He now is working on several ’60s-influenced limited edition watches, but said nondisclosure agreements prohibited him from discussing them. Stefano Macaluso said.
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