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Calibre11
·While this is being written up as a "change", the reality is that this has been going on for a few months now, and with Guy Semon in charge of the new Haute Technologie division, it makes a lot of sense.
Personally, I'm not a fan of smartwatches, but I do think it's vital that TAG Heuer goes down the path of investigating a smartwatch. Heuer was always at the front of quartz technology and TAG Heuer should be at the forefront of smartwatches, given that it's the only watch brand to also make mobile phones.
Whether they can make one that I'd want to wear is a different matter....
From http://www.reuters.com/article/2014/12/16/us-tagheuer-smartwatch-idUSKBN0JU20920141216
TAG Heuer is pushing ahead with plans for a smartwatch to more directly compete with the likes of the Apple Watch and may make acquisitions to help drive the strategy, its head said on Tuesday.
Swiss watch makers like TAG Heuer, the biggest brand in luxury goods group LVMH's watch portfolio, had until recently largely dismissed the threat of "smart" gadgets, but LVMH watch chief Jean-Claude Biver says he had changed his mind on the subject.
Biver, who had already outlined plans for a smartwatch, said he had struck several partnerships and was mulling purchases to help come up with an original upmarket offering
.
Switzerland's watch industry is facing competition from these wearable gadgets that allow users to check email or make phone calls. Swatch Group, the world's biggest watchmaker, said in August it planned a launch next summer.
"We started on the project about four months ago. We have done several partnerships and might also do acquisitions," Biver, head of LVMH watches and TAG Heuer interim chief executive, told journalists at the brand's headquarters at La Chaux-de-Fonds in western Switzerland.
Asked whether the likes of Google Inc and Intel Corp were among the partners, newly appointed general manager Guy Semon declined comment but said there were many partners involved.
Media reports have said the company plans an Intel microprocessor-driven design featuring a mechanical action supplemented with electronic sensors monitoring things like calories burnt.
TSUNAMI COMING
"Smartwatches represent a challenge to the Swiss watch industry that is comparable to the appearance of quartz technology. We cannot ignore this tsunami that is coming closer," Semon said.
Biver said TAG Heuer, which promotes its upmarket sporty image with models such as the Carrera which it describes as inspired by motor racing, would make an announcement once it had a good product to present, or late 2015 at the earliest.
"We'll only do it if we can be first, different and unique," he said. He would not say how much the brand would invest in the project, part of a drive to refocus on accessible watches appealing to a large customer base....
Personally, I'm not a fan of smartwatches, but I do think it's vital that TAG Heuer goes down the path of investigating a smartwatch. Heuer was always at the front of quartz technology and TAG Heuer should be at the forefront of smartwatches, given that it's the only watch brand to also make mobile phones.
Whether they can make one that I'd want to wear is a different matter....
From http://www.reuters.com/article/2014/12/16/us-tagheuer-smartwatch-idUSKBN0JU20920141216
TAG Heuer is pushing ahead with plans for a smartwatch to more directly compete with the likes of the Apple Watch and may make acquisitions to help drive the strategy, its head said on Tuesday.
Swiss watch makers like TAG Heuer, the biggest brand in luxury goods group LVMH's watch portfolio, had until recently largely dismissed the threat of "smart" gadgets, but LVMH watch chief Jean-Claude Biver says he had changed his mind on the subject.
Biver, who had already outlined plans for a smartwatch, said he had struck several partnerships and was mulling purchases to help come up with an original upmarket offering
.Switzerland's watch industry is facing competition from these wearable gadgets that allow users to check email or make phone calls. Swatch Group, the world's biggest watchmaker, said in August it planned a launch next summer.
"We started on the project about four months ago. We have done several partnerships and might also do acquisitions," Biver, head of LVMH watches and TAG Heuer interim chief executive, told journalists at the brand's headquarters at La Chaux-de-Fonds in western Switzerland.
Asked whether the likes of Google Inc and Intel Corp were among the partners, newly appointed general manager Guy Semon declined comment but said there were many partners involved.
Media reports have said the company plans
an Intel microprocessor-driven design featuring a mechanical action supplemented with electronic sensors monitoring things like calories burnt.TSUNAMI COMING
"Smartwatches represent a challenge to the Swiss watch industry that is comparable to the appearance of quartz technology. We cannot ignore this tsunami that is coming closer," Semon said.
Biver said TAG Heuer, which promotes its upmarket sporty image with models such as the Carrera which it describes as inspired by motor racing, would make an announcement once it had a good product to present, or late 2015 at the earliest.
"We'll only do it if we can be first, different and unique," he said. He would not say how much the brand would invest in the project, part of a drive to refocus on accessible watches appealing to a large customer base....
