If ever you should wonder.. The TH boutique at the end is the one in GVA
Yup, been there.
I was surprised how small it was, I figured the boutiques in Switzerland would be massive.... but it seems like Swiss people don't actually buy Swiss watches (only Tissot).
Rent in GVA is expensive. Hence the small shops and the lack of disposable income of the locals
Just kidding… The TH boutique in GVA is very well situated and probably doing better than some others that I’ve always seen empty (Breguet, UN or RD come to mind). But even if it wasn’t, I don’t think that TH (i.e., LVMH) would care a whole lot. They just can’t afford not to maintain a brand presence in GVA when Omega, Breitling, IWC or Panerai do.
TAG Heuer 2023 Happy Holidays video
Good recap of Biver's career. He briefly discusses the LVMH era at minute 29:30.
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