TAG Heuer is proud to announce the renewal of its partnership with the Aston Martin Red Bull Racing

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TAG Heuer is proud to announce the renewal of its partnership with the Aston Martin Red Bull Racing Formula 1 Team

TAG Heuer has been the Official Timekeeper and Official Watch of the team since 2016.



La Chaux-de-Fonds, Switzerland, December 4th 2018 – Stéphane Bianchi, CEO of TAG Heuer and President of the LVMH Watch Division, and Christian Horner, Team Principal of Red Bull Racing, are proud to announce that TAG Heuer is renewing its engagement as the Official Timekeeper, Official Watch, and Team Performance Partner of Red Bull Racing for an additional three years.


“No one better than Aston Martin Red Bull Racing with its young and exciting team, its unconventional approach to Formula 1, and its amazing experiences and track records on the circuits illustrate better our motto #DontCrackUnderPressure” said Stéphane Bianchi. “It was evident to me that the incredible link between TAG Heuer and Formula 1 had to continue through this partnership”


Christian Horner added: “We are delighted to confirm the extension of our partnership with TAG Heuer. Over the past three seasons the TAG Heuer name has become deeply linked with the Team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility. The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story. I believe that Aston Martin Red Bull Racing and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come”.


TAG Heuer has been intimately linked to the Formula 1 World Championship since its inception in 1950, providing several teams with mechanical chronometers designed to measure time to 1/10th of a second. The brand has been associated with and supported some of the greatest F1 teams, the greatest drivers, and the most legendary circuits. TAG Heuer was the Official Timekeeper for the Scuderia Ferrari Team from 1971 to 1979, while the legendary driver Ayrton Senna was chosen as the first Ambassador for the Don’t Crack Under Pressure campaign.


In 2015, TAG Heuer first joined forces with Red Bull Racing, with an original partnership both on and off the track. Red Bull Racing's unorthodox approach to the sport and to entertainment was a perfect fit to the disruptive and innovative spirit of TAG Heuer. Red Bull Racing brings a refreshing and unconventional approach to the world of F1. The team drivers represent some of the youngest driver line-ups on the grid, with the Red Bull Junior Driver programme continuing to develop some of the most exciting talent in F1.


An exciting 2019 season undoubtedly awaits, with a new engine, the renewed commitment of Max Verstappen, and the arrival of Pierre Gasly on the team. TAG Heuer expresses his thanks to Daniel Ricciardo for his engagement during the past three years as part of the Aston Martin Red Bull Racing Team, and wishes him all the best for the future.


TAG Heuer is proud and enthusiastic to reaffirm its commitment to Formula 1, and to its partnership with the Aston Martin Red Bull Racing Formula 1 Team.
 
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I wonder how Pure Ghastly will cope being teammate to the golden boy...
 
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Am I allowed to say that this partnership actually puts me off Tag Heuer?
 
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I wonder how Pure Ghastly will cope being teammate to the golden boy...

Badly so it turned out.
 
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Am I allowed to say that this partnership actually puts me off Tag Heuer?
I don't like this sponsorship either, especially because I don't like Verstappen 😒... and I certainly didn't like the sponsorship of Cristiano Ronaldo at all :whipped:

Instead, it was the sponsorship/brand ambassador of Ayrton Senna that made me interested in TAG Heuer 👍, and that connection is stronger for me than the little sympathy I have for Max or CR7 😉
 
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I don't like this sponsorship either, especially because I don't like Verstappen 😒... and I certainly didn't like the sponsorship of Cristiano Ronaldo at all :whipped:
+1. Max is not someone I can warm to and doesn't display any admirable behaviours.

There's no real heritage to this partnership either. Should have gone with McLaren or Ferrari. Or is Red Bull more avant garde?
 
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The aim is to get maximum exposure, and they hit that out of the park by teaming up with Red Bull.

Going with McLaren would have meant sticking with McLaren, and through the shittiest times, when Alonso was calling Honda from the cockpit every weekend. I think that relationship had run its course, after a while you stop noticing... plus red and green and orange, sorry 'papaya' doesn't really go together - hence why the 'papaya', sorry orange F1 doesn't have a red and green logo.
 
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Moser's sponsorship of Alpine is the weirdest one for me. Cos what does Moser have to do with F1? And why would you team up with the most useless team on the grid (relative to their standing and funding). Also... why did they change the name from Renault to Alpine? What is an Alpine?
 
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+1. Max is not someone I can warm to and doesn't display any admirable behaviours.

There's no real heritage to this partnership either. Should have gone with McLaren or Ferrari. Or is Red Bull more avant garde?

I hope you were being ironic.
 
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I hope you were being ironic.
I guess what I meant was you could look at their sponsorship of Red Bull quite cynically. As you say, it's being done for maximum exposure, not really of any alignment of values or shared history. A lot of people don't like it when brands move around like this - it has the potential to upset existing advocates for the brand and team they were part of before.
 
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… plus red and green and orange, sorry 'papaya' doesn't really go together - hence why the 'papaya', sorry orange F1 doesn't have a red and green logo.

I don’t agree 😁 I think the TAG Heuer logo goes quite well on orange/papaya and McLaren 😉

 
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I guess what I meant was you could look at their sponsorship of Red Bull quite cynically. As you say, it's being done for maximum exposure, not really of any alignment of values or shared history. A lot of people don't like it when brands move around like this - it has the potential to upset existing advocates for the brand and team they were part of before.

Maybe. TAG Heuer and McLaren had a deeper connection than most since Ron owned both at one point, but... maybe it wasn't as one sided as you think? I'm guessing TAG wanted to pay less since McLaren were not doing that well, maybe McLaren didn't want to take less? Just hypothesizing, but clearly it costs more to sponsor a team at the front than the back and when a team falls to the back they probably want to cling on to their value. Plus TAG wanted to appeal to the young and maybe they managed to get a better deal for the same money?
 
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I guess what I meant was you could look at their sponsorship of Red Bull quite cynically.

I think most sponsorship is cynical, however you dress it up as 'heritage'... ultimately the point of sponsorship is to create sales, if it ain't working for you why would you keep doing it? Especially when we are talking about tens of millions of dollars
 
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I think most sponsorship is cynical, however you dress it up as 'heritage'... ultimately the point of sponsorship is to create sales, if it ain't working for you why would you keep doing it? Especially when we are talking about tens of millions of dollars
Yes but there's cynical and obviously cynical 😉
 
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I'm guessing Hublot and Richard Mille sponsoring Ferrari is cynical? But Heuer or Longines is okay, because.... history.
 
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I don't like this sponsorship either, especially because I don't like Verstappen 😒... and I certainly didn't like the sponsorship of Cristiano Ronaldo at all :whipped:

Instead, it was the sponsorship/brand ambassador of Ayrton Senna that made me interested in TAG Heuer 👍, and that connection is stronger for me than the little sympathy I have for Max or CR7 😉
I used to not like Ronaldo, however, I have grown to respect him and his dedication, commitment and general attitude has changed considerably.

Verstappen however… I know they may want maximum exposure but there are limits. I wouldn’t want my brand to be associated with him. I used to have RedBull branded clothing. I sold them all when Verstappen started behaving like a petulant child.
 
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Also... why did they change the name from Renault to Alpine? What is an Alpine?
You really don't know Alpine, and its history in rallying and the 24H of Le Mans… or were you joking? 😉



I think that Renault wants to revive the Alpine sub-brand as Renault's sports brand, just as Mercedes-AMG is for Mercedes-Benz, Abarth for Fiat, Cupra for Seat...

This is the current Alpine A110 street car: