Well yeah, I mean, less important than the FORMULA 1 obviously but still what a lot of (old) people think of when they think of TAG Heuer.
^ Maybe they are exploring a collection to capitalize on the success of the MoonSwatch?
Yes, that's what I was alluding to would be a great idea. A "revival" of the original TAG Heuer F1s, to be offered in multiple colors and accessible prices, so they become collectibles.