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·TAG Heuer’s new CEO is applying innovation lessons from Facebook
https://www.wired.co.uk/article/tag-heuer-anniversary-future
While the brand has been swift in its efforts to adopt Silicon Valley’s attitudes, it says it will never do so at the expense of TAG Heuer’s heritage as a maker of mechanical watches. “For us, brand authenticity is paramount, and that's built over time. We’re committed to staying true to what made us successful in the past,” says Arnault. “For instance, the Carrera was launched almost 60 years ago with specific design codes and a specific history; our new models express these same values, in a contemporary way. Today, with everything moving so fast and changing all the time, younger customers respond strongly to this authenticity.”
Tag Heuer CEO Frédéric Arnault on the Brand’s 160th Anniversary Carrera Chronograph Watches
https://robbreport.com/style/watch-...s-new-carrera-chronograph-watches-1234569684/
The overall design is something Arnault is betting on to attract customers that want a more traditional looking timepiece, instead of edgier or sportier modern designs. “We have other watches for that,” he says. And one would suspect that its classic look plays to his own personal tastes as well, given that one of his favorite personal Tag Heuer timepieces is a vintage-inspired 39 mm Carrera Tag Heuer “Blue Dreamer” done in collaboration with men’s style publication The Rake and the watch trade publication Revolution, both owned by watch collector Wei Koh. He also chose the current sunray-brushed blue dial Carrera on a steel bracelet as his personal daily wear.
https://www.wired.co.uk/article/tag-heuer-anniversary-future
While the brand has been swift in its efforts to adopt Silicon Valley’s attitudes, it says it will never do so at the expense of TAG Heuer’s heritage as a maker of mechanical watches. “For us, brand authenticity is paramount, and that's built over time. We’re committed to staying true to what made us successful in the past,” says Arnault. “For instance, the Carrera was launched almost 60 years ago with specific design codes and a specific history; our new models express these same values, in a contemporary way. Today, with everything moving so fast and changing all the time, younger customers respond strongly to this authenticity.”
Tag Heuer CEO Frédéric Arnault on the Brand’s 160th Anniversary Carrera Chronograph Watches
https://robbreport.com/style/watch-...s-new-carrera-chronograph-watches-1234569684/
The overall design is something Arnault is betting on to attract customers that want a more traditional looking timepiece, instead of edgier or sportier modern designs. “We have other watches for that,” he says. And one would suspect that its classic look plays to his own personal tastes as well, given that one of his favorite personal Tag Heuer timepieces is a vintage-inspired 39 mm Carrera Tag Heuer “Blue Dreamer” done in collaboration with men’s style publication The Rake and the watch trade publication Revolution, both owned by watch collector Wei Koh. He also chose the current sunray-brushed blue dial Carrera on a steel bracelet as his personal daily wear.
