It's going to be so odd seeing a Tag Heuer logo on a single car that isn't a McLaren in 2016. Either way, wonder if it'll foster some new creativity in both companies?
I reckon they will find a way to link the Connected to what is happening with the Red Bull during the race- a little like the Bundesliga App http://www.tagheuer.com/int-en/news/bundesliga-opens-app-season-on-tag-heuer-connected