Pyramid of luxury brands

Interesting articles that highlights the positioning of brands.

Interesting position for Tag Heuer, let's see how it will evolve now that prices are going down.

http://www.businessinsider.com/pyra...l&utm_source=facebook.com&utm_campaign=buffer

IMO that pyramid position will remain about the same. The increased notoriety of entry-level models and the price adjustments we've seen in the last quarter, were necessary to increase consumer awareness and market share with young clientele. That appears to be the same strategy applied to the upcoming "connected watch", which seems will be positioned as pathway to the youth market. Prior to the introduction of the "smart-watch" concept by Google, Apple and others, many young people were completely uninterested in wearing watches. However, once you cement brand awareness and plant the seeds of loyalty, the push is to convert as many of they can to become "customers for life".