Tag Heuer represented well in "luxury brands" report

C
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A company called NetBase performed sentiment analysis on 700 million social networking posts during 2014-2015 and produced a luxury brands passion report for 2016. You can view the report as a PDF file or as an in-browser presentation. Note that brand assessment via sentiment analysis of natural language is useful but in the end is just one of many data points.

Apple and its new watch scored very well. In the "watch" category, they did better than Rolex, which ranked as only the 8th-best watch brand according to this company's metrics.

Tag Heuer is well represented as the 26th-best luxury brand (page 25 of the PDF file). Among watches, they are the 2nd-best brand (p. 48). The report says the following about Tag Heuer (p. 61):

Net Sentiment decreased slightly, but overall volume increased 152% (at a general brand level).
Mentions increased particularly on Twitter (+187%) and Forums (+105%), as well as Facebook (+90%).
A top negative attribute that surfaced in the second year was price (viewed as potentially too high for the brand for parts of its new range) which impacted Net Sentiment negatively.

Finally, the report associates the attributes of "legendary", "perfect fit", "smartwatch", and "authentic" with Tag Heuer (p. 65).
 
Hubert
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Guess some of those comments could have spawned from reading impressions of this forum. He he.

This graphic was very revealing, not only for TH, but also about the Apple Watch.
upload_2016-2-2_19-58-11.png


This one was a direct jab at the Connected watch price.
upload_2016-2-2_20-0-3.png


Finally, I found this pretty revealing as well:
upload_2016-2-2_20-5-33.png
Edited:
 
Hubert
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http://www.cnet.com/news/smartwatches-now-more-popular-than-swiss-watches-thanks-largely-to-apple/

Global shipments of smartwatches outpaced those of Swiss watches in the fourth quarter of 2015, according to figures released Thursday by market researcher Strategy Analytics. It's the first time the wearable tech devices have overtaken their luxurious brethren, and much of the credit goes to Apple, which the researcher says dominates the smartwatch marketplace.

While the popularity of smartwatches is growing dramatically, consumer interest in Swiss watches is waning. That's largely due to a reluctance on the part of the Swiss firms to embrace emerging wearable tech, which in addition to telling time lets wearers place calls, send and receive emails, and check their stocks and blood pressure. Swiss shipments declined 5 percent in the quarter compared with the same quarter in 2014, while smartwatch shipments rose 316 percent over the same time.
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The Swiss may be able to make up ground in the next couple of years, if they produce more tech-oriented devices that grab the attention of consumers. Smartwatch unit sales are expected tojump from 30 million last year to 50 million this yearand 66.7 million in 2017, Gartner said in a research note released earlier this month. Much of that growth is due to the Apple Watch, which Gartner credited with "popularizing wearables as a lifestyle trend."

But if Swiss watchmakers want a piece of that action, they're going to have to step up their game. Tag Heuer's Connected Watch features a 1.6GHz dual-core Intel Atom processor and twice the memory featured on other Android Wear watches. However, it lacks features that have become fairly standard on smartwatches, such as GPS to monitor physical activity, or near-field communications (NFC) for making mobile payments.

The clock is ticking, Switzerland.
 
dsio
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How is Movado rating that highly? They haven't made anything decent since parting company with Zenith :|
 
P
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Surprises me that omega doesn't make the list, and movado is rated that highly. I had the unpleasant experience of owning numerous movados, and each and everyone disappointed.
 
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