Hello all,

I've been searching the web up and down for the E3's official announcement video back in March 12. 2020.
I found that the party was held in Manhattan, presented by Frederic Arnault, and that it was one of the last ones allowed before Covid restrictions kicked in.

Can anyone confirm that there's indeed no video for the event?

Thanks!

 

It was held on the 13th of March 2020 in NYC.
I remember some video at the time but nothing on the official Tag Heuer site.
Frédéric did post some video from the event on his Instagram page.

 

Thank you @Anthony.R .
I wish I could find it - if you know the link, please share it.

I'm particularly interested what was the reasoning given behind the dropping of the modularity feature, since I assume it was one of the most obvious things that reporters would ask (if they were present and allowed to ask). I read a review that attributed it to making it "less bulky" and less of a "science project" - I wonder if Arnault said something along those lines...

 

Indeed, but I'm less curious about the answer to that question, since Aranault has expressed in various interviews the target audience of this device: to my understanding, Global North tech-savvy 30-somethings who spend 0.5-1k every weekend partying and would like a more upscale smartwatch.

 

The thingy is Alberto (and I call you that because I'm Spanish both in ancestry and native tongue), the target audience of this particular device (a luxury smartwatch with virtually no competition) is one that cares less about modularity (and more about the shape), less about being China made, and frankly, for whom spending 2k is something they do not even notice (affluent, university educated, tech-savvy young adults). At least in Toronto, where I am located (and I assume for the rest of the Global North too), I regularly interface with MANY MANY of them. TH did their research, and indeed, doubled down with E4 - including the 42mm, given that 'unisex' increasingly is a pillar of this demographic.

If I could make a prediction, it'd be this: E5 will have the new 5th generation Snapdragon, have a substantially better battery life, and will not differ fundamentally from E4's two versions (the 45 sport 'masculine' and the 42 unisex elegant). If possible (and we do not know yet this because the new silicon is not tested), thinner, if it doesn't substantially sacrifice battery life. Modularity shall remain an instantiated collector's item to be forecasted in museums of technology as an amazing (and beautifully candid) proposal. If the majority of buyers would be purist connoisseurs, the market itself would probably not exist