In the watch empire of the French luxury goods group LVMH, which owns the brands TAG Heuer, Bulgari, Hublot and Zenith, major personnel changes seem to be imminent. According to well-informed sources, Julien Tornare, the head of Zenith, will move to the larger sister brand TAG Heuer and take over the reins.
Source: https://www.nzz.ch/wirtschaft/was-p...osten-zenith-tag-heuer-und-bulgari-ld.1745466

 

Good, it is obviously important to change leadership very frequently to ensure that the brand constantly shifts direction and focus. Inconsistency is what has made Rolex and other luxury brands great.

So if I read correctly Lil' Freddy will be gifted a more important position in Bvlgari?

 

Zenith has done well under Julien's leadership (IMHO). They are well embraced by the watch enthusiast community, with a very good balance of faithful heritage pieces and modern designs. If he does indeed succeed Frederic at TAG Heuer, I hope Julian takes a similar approach with TAG Heuer.

 

“Daddy, I’m bored! Get me a new job.”

I jest, of course…

 

I am very much looking forward to an El Primero in all new Aquaracer’s.

 

I don’t. Looking at Tornare’s track record at Zenith, the only thing we can be sure of (IMHO) is that TH will also become eye-wateringly expensive…

 

LVMH has roughly aligned the price at Hublot with those at VC (right?). Zenith is asking about the same amounts as Rolex does (comparing like-to-like). I could see them wanting to align TH with e.g. Omega or IWC. So, say goodbye to any offerings below 5k…

 

Okay, time for TAG to go high end again... expect flying tourtbillons up the wazoo and 1/1000000 of a second not Carreras. I just hope JCB is still around in a few years when they need a voice of reason to bring them back to where they should be.

 

JC Babin or JC Biver ?

 

I sure did Hubert.

 

If this is true, where does FA go? I like him.

 

It says he is moving to Bulgari

 

I'm not sure the info in the article is correct.

 

https://www.bloomberg.com/news/news...vmh-shuffle-rumors-i-am-not-moving-to-bulgari

 

Old F1 prices have been going up...

 

Here's a more recent post about the situation. Yes, you will have to blink over the McQueen, Jack and other typical racing fluff.
https://revolutionwatch.com/tag-heuer-carrera-monaco/

 

Not really much new in that article. What caught my attention is that TAG Heuer's market share was 4% in 2017, but it's now down to 2%. They've lost half of their market! The decline seems to have been most pronounced under Frederic's watch. Contrast that to Breitling's gain of 1% to 3% under the leadership of Georges Kern.


Source: Morgan Stanley

 

I cannot find an English version online but guess a translator add-on to your browser will do the trick…
https://www.europastar.ch/le-dossier/lvmh/1414-julien-tornare-l-homme-providentiel-de-zenith.html

 

Here are the turnover figures for the same period, again from Morgan Stanley. If Breitling has 3%, with turnover of 860m CHF, then that puts TAG Heuer,s 2% share at around 573m CHF. This equates to only around 23% of the turnover of Omega, which are often suggested to be the closest rivals of TAG Heuer, alongside Breitling.

Plenty of other interesting comparisons to be made on turnover vs units sold when you compare brands.