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Aquagraph
·Cos then I won't care they are doing well...
Morgan Stanley Top 20 Swiss Watch Brands - TAG Heuer is down again
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·Oh, you know that thing about the CAW211P being the best selling model in Australia, well I was thinking about that the other day and it occurred to me that it could well be true. If we talk about 'specific' models I don't even know what the best selling Aquaracer or Carrera would be. Or F1 come to that. I imagine the sales are spread out over a wide variety of models, whereas I imagine the CAW211P is by far the best selling Monaco.
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·Well actually looking at that chart again, it seems more like Tissot are just recovering from a very bad 2022. And it surprises me that Tudor have never been higher than 15th. Guess that tiny Black Bay wasn't the watch to end all watches after all.
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·But there in lies the problem, it takes guts to make real change. That's where having the right CEO can make a difference.
Breitling is a good example, when Georges Kern took over he made dramatic change to really focus on Heritage. Many who loved the pre-Kern Breitling were not happy. His decision to adopt the old heritage B logo, instead of the Wings logo, was unpopular. But just look at the results, they've gone from 19th to 9th under his leadership.
But then... isn't the problem then that there are watches that sell and watches that give the brand credibility. And they aren't necessarily the same watches. You could look at the sales and say, well the heritage pieces only make up 20pc of sales and say let's kill them and concentrate on the other stuff. But that doesn't wash cos they need the heritage story to back up the excessive prices.
I mean the obvious thing everyone in the watch community throws out is kill the quartz watches make more old fashioned stuff, but will it sell to TAG'S customer base or will they then be trying to steal sakes from Breitling etc.
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Mspeedster
·My point was simply that TAG Heuer needs a strong leader with the confidence and conviction to take risks and focus on making them great in a few core areas. Rather than trying to be a jack of all trades, but master of none.
I mentioned Georges Kern as an example of a CEO with the confidence to make real change. It just so happens he chose to focus on Heritage. I wasn't saying that Heritage is necessarily the answer for TAG Heuer.
TAG just needs to pick a strategy and stick with it. I thought they were starting to do that, with all the talk about wanting to take on Rolex & Omega etc. But then they roll out this Eyewear and Malbon Golf fashion stuff. Which feels like they're going off track again.
I mentioned Georges Kern as an example of a CEO with the confidence to make real change. It just so happens he chose to focus on Heritage. I wasn't saying that Heritage is necessarily the answer for TAG Heuer.
TAG just needs to pick a strategy and stick with it. I thought they were starting to do that, with all the talk about wanting to take on Rolex & Omega etc. But then they roll out this Eyewear and Malbon Golf fashion stuff. Which feels like they're going off track again.
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·I don't really see a problem with the shades, I don't know why they stopped making them before...
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Mspeedster
·I don't really see a problem with the shades, I don't know why they stopped making them before...
Public perception will never change, as long as TAG holds on to their old ways and habits.
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·I don't really think that's realistic anyway. And isn't it funny how the second biggest watchmaker on the list is actually a jeweller who happens to make some watches. Also - Hermes. They should stick to making handbags. And Mont Blanc should definitely stick to making pens. 😁
And aftershave, Mont Blanc Explorer Platinum is very nice.
And aftershave, Mont Blanc Explorer Platinum is very nice.
Edited:
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·What I mean is, why does it matter? Why does TAG making shades make me not take them seriously? Most companies diversify these days and probably a lot of watch companies will be looking at other ways to make income soon, especially fragrances as it is a huge money maker. Besides, TAG Heuer have a history of making shades, jackets, wallets, belts, cufflinks, memory cards and all sorts of other stuff, they just need to spin it as 'revisiting' their history. I would have thought you would have been on board for a re-issue of the Gulf stripe leather jacket? 😉
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Jim Dollares
·What I mean is, why does it matter? Why does TAG making shades make me not take them seriously?
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·I think the point aint how you look at them, but rather that their current strategy (or lack thereof) is losing them market share taken by their competitors who sales wise are performing better recently.
But they haven't started selling them yet. How can they affect the turnover. So if next year TAG go up we can say the sunglasses were a great idea. Right?
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·Yes Rob.
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·I probably will be.
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·No, I think we have to face the fact that the Glassbox Carrera is all hype and no sales.
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·And if the sunglass do prove to be successful... will we then say they would be even more successful if they re-issued sunglasses they used to make?
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·Because.... heritage.
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·And you wonder how I have 19,340 posts.....
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·I think the point aint how you look at them, but rather that their current strategy (or lack thereof) is losing them market share taken by their competitors who sales wise are performing better recently.