I might consider admitting that what you've been saying about this being a trend might actually be true
Hermes and Tissot seem to be winners in 2023. And Swatch, popping up to 13 from nowhere 馃槻 is this their plastic Omega and Blancpain releases showing results in market share
ImFor sure due to the moonSwatch. If the plastic Blancpain helped Swatch, it didn't help them, as they went from 19th to out of the top 20.
Would this actually stop anyone buying a watch they fancied? Look at it this way, we are unique bucking the trend not following the sheep.馃槈
Would this actually stop anyone buying a watch they fancied? Look at it this way, we are unique bucking the trend not following the sheep.馃槈
It seems like they want to be all things to all people. Which I personally don't think is a winning strategy.
I'm not thinking about it from a consumer's perspective. I buy many brands, cheap to expensive, where they rank has absolutely no bearing on my purchases.
But as a long time fan of TAG Heuer, I'd like to see them do well. I still contend their primary issue is they don't seem to know who they want to be. They lack focus and are all over the map.
- They want to push to be high end, with high complication movements. But not many are willing to pay their prices, given their perception as entry level luxury with Quartz and cheap Selitta.
- They want to be Avant Garde, but also want to be Heritage. The new Skeletons and new Glassbox trying to please fans of either style. But it doesn't seem like it's translated into sales growth.
- They've got the Connected, which is a different market.
- Now they're reverting back to fashion, with Eyewear and Malbon Golf accessories.
It seems like they want to be all things to all people. Which I personally don't think is a winning strategy.
Agree 100%. Doesn't help either that they constantly change ceo who always want to steer things in a different direction
I'm not thinking about it from a consumer's perspective. I buy many brands, cheap to expensive, where they rank has absolutely no bearing on my purchases.
But as a long time fan of TAG Heuer, I'd like to see them do well. I still contend their primary issue is they don't seem to know who they want to be. They lack focus and are all over the map.
- They want to push to be high end, with high complication movements. But not many are willing to pay their prices, given their perception as entry level luxury with Quartz and cheap Selitta.
- They want to be Avant Garde, but also want to be Heritage. The new Skeletons and new Glassbox trying to please fans of either style. But it doesn't seem like it's translated into sales growth.
- They've got the Connected, which is a different market.
- Now they're reverting back to fashion, with Eyewear and Malbon Golf accessories.
It seems like they want to be all things to all people. Which I personally don't think is a winning strategy.
Doesn't this suggest that they don't see any individual direction as being the right one, or adequate financially to abandon the others?
But there in lies the problem, it takes guts to make real change. That's where having the right CEO can make a difference.
Breitling is a good example, when Georges Kern took over he made dramatic change to really focus on Heritage. Many who loved the pre-Kern Breitling were not happy. His decision to adopt the old heritage B logo, instead of the Wings logo, was unpopular. But just look at the results, they've gone from 19th to 9th under his leadership.
This is an interesting post, thank you. Your comment here is the exact same first impression I got. Swatch join the mix at a good way up the chart, which Omega remaining in the same spot, but Blancpain tumbling out. They clearly missed the boat.
The interesting thing for me is seeing Tissot push ahead of both IWC and Tudor. I think this shows that either there鈥檚 a huge increase in new customers joining at entry level, or people who were spending more on brands like Tudor and TAG Heuer are now just picking up some of the cooler (plus cheaper) pieces that Tissot have released of late.
think the PRX has been a huge hit with those youngsters which has probably pushed Tissot up.
But there in lies the problem, it takes guts to make real change. That's where having the right CEO can make a difference.
Breitling is a good example, when Georges Kern took over he made dramatic change to really focus on Heritage. Many who loved the pre-Kern Breitling were not happy. His decision to adopt the old heritage B logo, instead of the Wings logo, was unpopular. But just look at the results, they've gone from 19th to 9th under his leadership.
