Martin Garrix visits TAG Heuer La Chaux de Fonds – 2nd October 2015 – Today, Martin Garrix, TAG Heuer Friend of the Brand, was in Switzerland to visit for the first time the TAG Heuer Watch Manufacture. Martin Garrix met Jean-Claude Biver, CEO of Tag Heuer and President of LVMH’s Watch Division who showed him the inner workings of watchmaking. Martin spent quite a lot of time with the watchmakers in the ‘ateliers’, peppering them unusual questions. Jean-Claude Biver said:”The TAG Heuer logo and statement reads: «Swiss Avant Garde since 1860», so our DNA clearly states we have to be connected to the future and to the young generation. Today, I am particularly proud that Martin Garrix has accepted to become a TAG Heuer ambassador. Alongside Cara Delevingne, Cristiano Ronaldo, David Guetta, GEM and Li Yi Feng in Asia. Martin Garrix perfectly embodies the #DontCrackUnderPressure philosophy of TAG Heuer and a generation, who will curate the direction of the luxury market in the future.” Young, talented, unique, disruptive, in a single word: a phenomenon. The superstar talent fromthe Netherlands,loved for his energetic personality, is already a legend in the dance music world at only 19 years of age. Garrix has more chart-busting hits and high-profile collaborations under his belt than most DJs twice his age. RankedNumber 4 inDJ Mag's Top 100 listof the world’s hottest DJs, garnering both the attention of Billboard’s prestigious “21 Under 21” as well as Forbes’ “30 Under 30” list, Martin Garrix’s story is only just beginning.
A 19 year old DJ? How about some war veterans or cancer physicians -- -- seems a bit more worthy of honor.
for what it's worth, Tag seems to be trying to associate itself with the young crowd (Cristiano Ronaldo, Cara Delevingne and David Guetta special editions) so this is not surprising at all. I'm a 33 year old male, back when i was 12 i met the brand and fell in love instantly but then again maybe TAG doesn't attract young people in droves any more. To me, the brand has always been the youngest and more attractive of the accesible luxury watch brands.