Clearly there is room for TAG Heuer to increase their prices, some models are obviously still way too cheap
Perhaps. But did it sell out quickly because it's a TAG Heuer or a Bamford or a Rowing Blazers?
- The Ikuzawa x Bamford x Carrera sold out quickly. But that was an official TAG Heuer watch with lots of promotion. Its price was also reasonable ($6300 USD) and Tetsu Ikuzawa is a motorsport legend in his home country.
- OTOH, the similarly reasonably priced WoS x Carrera ($6,450 USD on bracelet) took a very long time to sell out. But this watch had zero promotion.
- Last year's Bamford x Ruf x Carrera was $7,750 USD and it also took a while to sell out.
- So is it the Rowing Blazers name or just the colorful yachting look that made this one a hot seller at $8,900 USD?
I wonder how many were bought from buyers outside the US, at a price tag of around $11k USD? Which is almost double the retail price of your basic TAG Heuer Carrera Elegant. Go figure? 😵💫
George was wearing what appeared to be a near production version of the Rowing Blazers at Dubai Watch Week. The workmanship on the dial looks better compared to the earlier proto.