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Jim Dollares
·The current entry level F1 is around 2-3k these days right so perhaps the new plastic F1 will be around 2k?
It's time to bring back the original F1
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Aquagraph
·It's going to be fascinating to see what they do here. It's either going to be cheap and crappy or decent and too expensive.
Also, isn't it going to make the current F1s look expensive?
This is the cheapest F1 you can buy, it's £1250.
So how do they price a new plastic version?
Can't see it less than £500 at the absolute minimum
I don't know. I don't think anyone here is going to be happy with it, everyone seems to want everything for as little as possible.
I stand by everything I said, this is a bad idea. But we'll see...
Also, isn't it going to make the current F1s look expensive?
This is the cheapest F1 you can buy, it's £1250.
So how do they price a new plastic version?
Can't see it less than £500 at the absolute minimum
I don't know. I don't think anyone here is going to be happy with it, everyone seems to want everything for as little as possible.
I stand by everything I said, this is a bad idea. But we'll see...
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HeuerLondon88
·Yeh, seems like a really bad idea to me, and can’t see it happening.
It’s clear as day that TAG Heuer are trying to move up a level, with their recent releases, and price increases. Introducing a new cheap entry level F1 just throws a complete spanner into the works surely!
It’s clear as day that TAG Heuer are trying to move up a level, with their recent releases, and price increases. Introducing a new cheap entry level F1 just throws a complete spanner into the works surely!
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Mspeedster
·I'd buy a bunch, if priced at around $300 and made to look like the originals, but with upgraded materials, larger size & some new colors. Don't think they'll get much flack for reissuing a cheap fun watch that is a legendary part of their history.
If priced higher than $500, I'll have absolutely no interest in buying.
If priced higher than $500, I'll have absolutely no interest in buying.
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Aquagraph
·Well I hope you're right, at £300 I'd probably buy more than one too.... but I can't see it.
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Jim Dollares
·$999 or less
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jamesbizs
·Yeh, seems like a really bad idea to me, and can’t see it happening.
It’s clear as day that TAG Heuer are trying to move up a level, with their recent releases, and price increases. Introducing a new cheap entry level F1 just throws a complete spanner into the works surely!
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Jim Dollares
·I'd buy a bunch, if priced at around $300 and made to look like the originals, but with upgraded materials, larger size & some new colors. Don't think they'll get much flack for reissuing a cheap fun watch that is a legendary part of their history.
If priced higher than $500, I'll have absolutely no interest in buying.
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Mspeedster
·In the context of competing with the MoonSwatch, a sub $500 price is the only way to go. Priced any higher and I doubt it will succeed. (Just my 2 cents worth.)
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jamesbizs
·God I hope they aren't dumb enough to compete with a $100 watch that costs $30 to produce.
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Mspeedster
·300? 😁 for a brand new TAG Heuer? Many TAG oem straps and bracelets cost more than 300. I can't imagine they would ever do this. Even a plastic Maurice Lacroix made from recycled garbage costs like 900
God I hope they aren't dumb enough to compete with a $100 watch that costs $30 to produce.
Keep in mind, it was the MoonSwatch that got everyone talking about "is it time to bring back the original F1". That will be the measure of its success.
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Jim Dollares
·Who would've imagined one could buy an Omega branded Speedmaster for $260 before the MoonSwatch caused such a disruption?
But this sure is exciting! Will be a lot of fun to see what will happen 😎
Less fun for boutique sales staff why they have to explain that the colourful TAG Heuers cost 200 and the rest is 2000 and beyond 😁
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Mspeedster
·True! But that is no Omega, it is a Swatch right? I dont think it is fully comparable when Omega borrows design and name to a plastic/toy watch low tier watch brand within the same corporate group. Having TAG produce the same "fun" kind of joke watches for like 200 fully under their own name is a lot worse in my opinion. I am not that read up on moonswatch but aren't those also just sold in Swatch shops where everything is super affordable? Or is Omega showcasing 180 dollar plastic Swatch speedmasters next to their 8k real Speedmasters?
But this sure is exciting! Will be a lot of fun to see what will happen 😎
Less fun for boutique sales staff why they have to explain that the colourful TAG Heuers cost 200 and the rest is 2000 and beyond 😁
You're right that it is a little different than TAG producing their own plastic watch under their own brand. Then again, this is exactly what TAG Heuer did in response to Swatch's popularity in the '80s. So in a way, it would be history repeating itself. And not a bad history, after all it was the F1 that firmly put TAG Heuer on the map and made it a household name.
However, I do agree it has the potential to harm the brand's "luxury" image and dilute the current F1 range. This is why I had previously suggested that these re-issues only be available for a limited time, positioned as a fun nostalgic tribute to their own past for a special occasion/anniversary.
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Aquagraph
·For a TAG F1 re-issue (we're talking about a plastic watch) to have any kind of meaningful impact, it has to compete on price. Otherwise, TAG is simply better off not doing it at all.
Absolutely on both counts. But what can TAG realistically produce at that price point? It will either be cheap and suck massively or it won't and it will be too expensive. So yes I totally agree, better not to bother.
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jamesbizs
·Absolutely on both counts. But what can TAG realistically produce at that price point? It will either be cheap and suck massively or it won't and it will be too expensive. So yes I totally agree, better not to bother.
Tag can't do this, just as Omega can't do this. Because Omega didn't do this. And I don't think tag has a swatch. Or do they? I don't know actually. I've lost track of all the Swiss game of thrones. .
And sorry, I just have a deep dislike for Swatch doing this to the Omega brand. I promise you, Omega was not happy. Would you be? This is literally an authorized counterfeit. Did it boost speedy sales? Sure it did. For now. But you think someone that spent THOUSANDS on a watch, or even more if we are talking a real moon watch, would be happy to stand in line at Starbucks, and see some 20 something year old next to him, wearing a watch that looks like his, with logo and all, that he paid a couple hundred for? Would a lexus owner be ok sitting at a light next to a base model Corolla with the lexus logo? lol.
OK. Rant over.
For now....
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Albert-AMG
··TAG Heuer Forums ModeratorI'd buy a bunch, if priced at around $300 and made to look like the originals, but with upgraded materials, larger size & some new colors. Don't think they'll get much flack for reissuing a cheap fun watch that is a legendary part of their history.
If priced higher than $500, I'll have absolutely no interest in buying.
So, do you think that they are going to launch a tribute watch at half price 30 years later? (just keep in mind the inflation!). If TH produce this vintage F1 tribute, and depending on the chosen materials, I guess they will fix a price under the current F1 line, but not much. Maybe around $1000?
Or if they choose to make them in higher quality and limited production, price would be even higher than current F1 quartz chronographs.
If TH launch this vintage F1 tribute, it should keep the original status of 'luxury plastic watch', and this is not possible with a $300 watch nowadays. They would be still TH and would have the TH logo. It’s not the same case as with the Swatch with Omega’s style dial
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Mspeedster
·Yes, of course it would be great to have these vintage TAG Heuer F1 tribute watches (made in -at least- the original quality) at around $300… but I don’t think they are going to fix that price. If I remember well, the F1 price in 1990 was around 600€ (let’s say $600), which was a lot of money 30 years ago! For this reason those watches were colourful and very sporty, but exclusive enough: everybody knew that those 'plastic watches' were not cheap at all! They were luxury 'plastic watches' 😉
So, do you think that they are going to launch a tribute watch at half price 30 years later? (just keep in mind the inflation!). If TH produce this vintage F1 tribute, and depending on the chosen materials, I guess they will fix a price under the current F1 line, but not much. Maybe around $1000?
Or if they choose to make them in higher quality and limited production, price would be even higher than current F1 quartz chronographs.
If TH launch this vintage F1 tribute, it should keep the original status of 'luxury plastic watch', and this is not possible with a $300 watch nowadays. They would be still TH and would have the TH logo. It’s not the same case as with the Swatch with Omega’s style dial
The original F1 was certainly not $600 USD. I still have the receipt for my 2000 Series purchased in 1990, that was $600. I remember buying my F1 about a year earlier for under $200USD, can't recall the exact price. I just know I felt it was pretty expensive paying close to $200 for a plastic toy looking watch. LOL
According to Phillips Watches, it was originally $136USD when released in '86.
The '87 Price Guide showing 79 Pounds
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Aquagraph
·£79 in 1987 = £235 today, and that's just inflation. TAG Heuer has been raising prices well above inflation for years and let's not forget nobody really thinks they are releasing the same watch with the same quality. It needs to be better.
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Albert-AMG
··TAG Heuer Forums ModeratorI don't what currency you're remembering, but it couldn't have been the EURO, since that wasn't established until 1999.
I payed around 180.000 ptas for my S/el in 1996, which is 1100€… Seeing your price list, it’s strange because I don’t remember such a big difference in price between F1 and S/el, and I guess prices are similar in all countries. Maybe around 100.000 ptas (600€) was the price for the steel case F1 on steel bracelet, and later on the 90’s?…
Anyway I remember it was a quite expensive 'plastic watch', and if you calculate the inflation… $300 would be a much lower price than it cost in the ‘90s
