Hehe I would not call it cool nor insane. I guess its just one of those things some guys go through when they reach their 60's

Speaking of the Zeniths, writing "extra special" on the dial makes it so much less special to me. It is like when a product is named "luxury" instantly making it tacky and the opposite of luxury.

 

I agree, the writing is unnecessary. But it's just a detail. I don't know why, but somehow this watch appeals to me, it's that irrational thing, you know.

 

I hear you, they are really nice besides that tiny detail

 

I thought that was a joke, but apparently they do actually make a watch with 'Extra Special' on the dial. Wow. That's absolutely unbelievable...

 

Okay, so here's my offer. I will type 'TAG Heuer' every time (and thus avoid the need to keep paying $10) if you guys type 'Heuer by TAG Heuer' when referring to any watch bearing the Heuer name made after 1985.

Deal?

 

Good chap!

 

Nah

 

TAG it is then!

 

So be it!

 

What’s in a name? I bought my watches because of the style/design, yes it’s nice to have a McQueen Monaco*or drive a Honda* that Senna helped develop but, if they had been made by “back street knock up” ltd. I still would have bought them, it’s the object I buy or desire not the hype( sorry if I have just caused a few heart attacks) so brand ambassadors or sponsorship would not colour my decisions.

* Both items I lusted after since first seeing them and it took some time until the piggy bank had enough to cough up. Now for the Lotus Elan +2s. If only.

 

You wouldn't believe it, but it is special: they already put that on the dial more then a century ago when Louis Bleriot was the first aviator to fly over the English Channel, wearing a Zenith SPECIAL.
https://m.zenith-watches.com/en_en_m/icones/louis-bleriot

Now would we still cancel this text, if we were to acquire one of those beauties?

 

And I DO take back those words ...

 

In addition to needing to appeal to a younger audience there’s also the need to have some relevance to the large proportion of the world’s population who don’t much care for motorsport. Of course it should always be a mainstay and centre stage due to the long heritage and history. But to appeal to a wider audience it can’t be the ‘only’ link to the brand surely? I love the Monaco and Carrera, and appreciate a nice sports car yet couldn’t give to flying **** about F1.

They’ve also had long standing links to ski racing for example and more recently yacht racing.

 

Did not know about that!