First interview this morning with the new CEO Stephane Bianchi

https://translate.googleusercontent...700248&usg=ALkJrhj1JswgNGz7JNuq0GEGQKeQ7PeIIg

Interesting on the Golf Connected coming at Basel...and sounds like far fewer ambassadors going forward

 

Very encouraging and ambitious growth plans!

I think his more focused and restrained approach will please many of the members of our community.

 

Very interesting interview! I would like to see TAG Heuer just involved in motorsports and not in football and top models... and specially not involved with the arrogant and prepotent Cristiano Ronaldo

Motorsport is in the roots of this brand. Its motor racing heritage is unique, and it makes TH different from other wathmakers. Any brand can pay to some famous artists or models to be its ambassadors, but there’s no way to buy such motor racing history (being F1 official timekeeper, and sponsoring racing teams and drivers for such a long time).
So Motorsport IMO should be clearly the main (if not the only) area for sponsorship and brand ambassadors.

Another interesting point:
I think it’s the first official info about there’s a third TH Connected generation coming, in 2020. The Golf Connected seems just a special version of the current Connected Modular 45/41... but I hope the third generation will be compatible with the clever TH Modular system!

 

You have to put 10 francs into the pig!

I think they don’t have to abandon ambassadors, sponsoring and social media, just to better choose them... Cristiano Ronaldo? No, please!

For instance: What the hell is Rolex being the current official F1 timekeeper? Probably the transponder timekeeping system is still from TAG Heuer, but with Rolex stickers over the TH logos... TH should still be the official F1 timekeeper (where thousands of a second matters) and not a football league timekeeper, where just plain seconds are enough! Rolex accuracy and timekeeping experience/innovation is enough for Wimbledon , but not for F1!

I don’t agree with you about McQueen and Senna: they are legends, and legends never die... They mean a lot even to young people who was born after they left us... cinema, books, videos, media are keeping them always alive. Just ask to the current F1 drivers who is their favourite driver ever, and Ayrton Senna is the survey winner.

The TH link with McQueen and Senna, and with Motorsport in general (Monaco, Monza, Carrera, Panamericana, Silverstone, Formula 1, Fangio, Siffert, Peterson, 300 SLR...) is a great patrimony for the brand, and TH must be proud of it, and take advantage of it. But it’s not necessary to only be connected to the past: there are new circuits, new drivers, and new motorsport competitions. TH is already involved with the Formula E, but if they want to be on the top 4 again, I think they should be again the official timekeeper of the top motorsport category: the F1

 

Well, I have to admit that I bought my first TAG Heuer (this S/EL) 22 years ago, because it was very similar to the watch of my hero: Ayrton Senna


And two years ago I bought this Formula 1, just because it was the Senna Limited Edition:


So this particular ambassador has been very important for my sympathy to the brand

OK, but it’s not just a matter of “cost per person reached” (probably some terrible TV reality shows would give better ratios) but the quality of the message and the brand image you are transmitting. If you are a top watch brand of “Mastering Speed for 150 Years”, with worldwide timekeeping innovations mainly applied in motorsports... the message and image you send to the reached person should be linked to the timekeeping of the top motorsport category (where you need accuracy of thousands of a second), and not to national football leagues... where just a Casio for the referee is enough to control the match.

 

Yes, but it was a long time sponsoring racing teams and racing drivers, and you can’t buy or built this long time tradition and history in a couple of years...

But the most important: TH was many years the official timekeeper of the F1, and TH offers -since many years ago- a professional range of devices for timekeeping, mainly applied to motorsports. And this is not just about paying, this is about having and developing the technology

 

Thanks!

I agree, but the matter in the interview was to focus their marketing efforts in less areas, instead of trying to cover so many different sponsorships and ambassadors as they do now. And the TAG Heuer strongest patrimony and heritage is its link with motorsports, it’s what makes the difference with other brands, so their marketing efforts should take advantage of this patrimony if they want to focus in less areas.

Precisely, the quality of the sponsorship depends on the real involvement of the company. If the sponsorship is coherent with the values and the activity (“Mastering Speed”) of the company, then the message and return of the sponsorship is much stronger. To me, having a watch on my wrist from a brand which is involved in motorsports (both ways sponsoring and timekeeping) is an added value, it makes sense... but I don’t see any value for just paying a national football federation to show the TH logo in the panel when players are changed... I don’t think this adds any attractive to the brand.

Yes, but this is a company that makes money from romantic people... people who are paying thousands of $ to wear an automatic device to know the time, when any quartz watch (from any low cost brand) is much more accurate and much more cheap... so their marketing estrategies should also go to the romantic side to have (keeping and growing) their irrational, romantic and passionate customers

BTW, this post is costing you many $!!

 

Yes!!!

I’m a supporter of the F.C. Barcelona, but I wouldn’t buy either a Barça Carrera or a Leo Messi F1 Limited Edition... this is the only Barça watch I own, and because it’s a free face!