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·Interesting the part about brands designing watches to appease 'enthusiasts', which then don't sell because they don't appeal to enough people.
The same phenomenom is taking away the car industry. Watches and sport cars are losing theyr appeal to the young people.
In the future being a car enthusiast would be like being a hunter today: it looks like something stuck in the past.
Or maybe the runs of those "enthusiast" watches should be a bit smaller so they don't end up sitting in display cases...
Ah, but say you have a product that sells for £5000, but actually costs *£500* to make. Worst case scenario you have to sell at the outlet for £3000, you're still making a fortune.
but you generally have to wait quite a while to get that money in. Accelerate the pace, and well, outlet becomes new new GM. Long term if the market is shrinking they have to scale back the range and cut production. Oversupply is oversupply.
Ok having listened to the whole thing rather than just reacting to the headline.
Conclusion - much of the watch industry has been slow to adapt, and some have made some mistakes.
Interesting article. This chap presents very eloquently and seems well researched, if somewhat dry.
Yes, but have you noticed how quickly the watches are getting to the outlet lately? The Connecteds and the Heuer 01s went from the shops direct to the outlets and the Indy 500 watches were on the website last week, now they are in BV.
Hasthe internetHodinkee ruined watches?
Fixed.
Fixed.
In what way has Hodinkee ruined watches?