I learned the fate of Gulf Oil and thought I might share it with anyone who doesn't already know. Maybe ya'll do.
"Gulf Oil of 2018 is very different to the major oil company founded in 1901, which met its demise in the 1980s when it was forced to merge with Standard Oil of California, with the new entity being named Chevron. In the US, the Gulf brand today rests with Gulf Oil Limited Partnership (owned by private equity firm ArcLight Capital Partners) and operates petrol stations across the US. Internationally, the Gulf brand is owned by Gulf Oil International (itself owned by Hinduja Group), which is operates petrol stations in Europe, South America and Indonesia and an oil trading business.
TAG Heuer’s agreement to use the Gulf brand is with Gulf Oil International, with presumably a second agreement with Gulf Oil LP to allow the branding to be used in the US. The complexity behind the ownership of the Gulf brand is one of the reasons Gulf branded watches in the past have been launched in the US on a different timetable to other markets."
