First look at 2020 new models

Calibre11
Posts
7,124
Likes
15,104
Hubert Hubert
Other brands are postponing their 2020 announcements; will TAG Heuer follow?
https://www.hodinkee.com/articles/rolex-tudor-patek-philippe-postpone-2020-new-product-announcements

Certainly possible. Having said that, Rolex and PP has such strong demand for its existing models that it could not release a new watch for 3 years and still have full demand. I imagine that there will be real pressure from Authorised Dealers who support brands like TAG Heuer to get new product into the market to help keep their businesses afloat. The brands needs to balance protecting their eco-system and the need to not be seen promoting luxury while people are economies are suffering
 
Hubert
Posts
10,365
Likes
11,757
Calibre11 Calibre11
Certainly possible. Having said that, Rolex and PP has such strong demand for its existing models that it could not release a new watch for 3 years and still have full demand. I imagine that there will be real pressure from Authorised Dealers who support brands like TAG Heuer to get new product into the market to help keep their businesses afloat. The brands needs to balance protecting their eco-system and the need to not be seen promoting luxury while people are economies are suffering
Yes, I think you're right on point. The brands need to find the right balance and tone. I see a good chance of getting the two LE Carreras, and a few other minor updates on the other lines, without drawing too much attention. Then come back in full force in January with all the announcements.
 
dtf
Posts
2,914
Likes
2,945
Did they get all the 2019 watches out yet?
 
TP61
Posts
119
Likes
242
New Cal. 16 Senna edition
https://www.escapementmagazine.com/...e_zQ9Hv_lw5lyEIt-D_29mG3-RCDYfAhfwZmJeLEzCZuk


TAG_Heuer_Formula_1_Calibre_16_Ayrton_Senna_Special_Edition_2019_dial1.jpg
 
Aquagraph
Posts
22,729
Likes
32,407
That Calibre 16 F1 was in a sale at my local AD... unbelievable, it had only been out about two months!
 
Hubert
Posts
10,365
Likes
11,757
^ I was about to post this. Pretty much a near fatal blow. Hard to see how it can survive now.
 
Jim Dollares
Posts
10,400
Likes
13,748
Yeah I guess so. Kind of expected but a sad day still, BaselWorld has been a nice highlight of the year.
 
kappa_md
Posts
4,066
Likes
5,939
““Embracing the change,” as Loris-Melikoff explained. He is initiating popup events around the world during the year, plus “experience platforms” at future editions of Baselworld that include hospitality platforms, event zones, a retailer summit, CEO talks, and even an e-concierge to provide travel help on the new Baselworld app, which will be launched in next few weeks.”

Baselworld Becomes The Story: Baselworld 2020 And Beyond Will See Big (And Positive) Changes
by Elizabeth Doerr
 
kappa_md
Posts
4,066
Likes
5,939
kappa_md kappa_md
““Embracing the change,” as Loris-Melikoff explained. He is initiating popup events around the world during the year, plus “experience platforms” at future editions of Baselworld that include hospitality platforms, event zones, a retailer summit, CEO talks, and even an e-concierge to provide travel help on the new Baselworld app, which will be launched in next few weeks.”

Baselworld Becomes The Story: Baselworld 2020 And Beyond Will See Big (And Positive) Changes
by Elizabeth Doerr

IMHO, for traditional “luxury” brands, the philosphy of “change” is probably the last thing they want in their portfolio. I’m not sure how but I think it’s also the same reason how they’ve kept their “perceived”
value up there. For them, Baselworld doesn’t fit this direction anymore. Probably they still want to maintain their own “exclusivity.” It’s just plain ol’ boring. General watch enthusiasts are often confused about TAG Heuer on how to view it as a “luxury” brand while embracing its “avant-garde” philosophy. Tilting the balance is always the challenge for TH. Just my 2 cents 😉
 
Aquagraph
Posts
22,729
Likes
32,407
kappa_md kappa_md
IMHO, for traditional “luxury” brands, the philosphy of “change” is probably the last thing they want in their portfolio. I’m not sure how but I think it’s also the same reason how they’ve kept their “perceived”
value up there. For them, Baselworld doesn’t fit this direction anymore. Probably they still want to maintain their own “exclusivity.” It’s just plain ol’ boring. General watch enthusiasts are often confused about TAG Heuer on how to view it as a “luxury” brand while embracing its “avant-garde” philosophy. Tilting the balance is always the challenge for TH. Just my 2 cents 😉

That's true, combining Avant-Garde with luxury is a tough gig, and don't forget to add into that mix 'entry-level' luxury as well....
 
Aquagraph
Posts
22,729
Likes
32,407
What really surprised me about Baselworld was when I read that the halls aren't used for anything else, just Baselworld one week a year... how is that possible? So it's no wonder they charged so much money really, someone must have paid a ton of money to build that place and they can only recoup the investement one week in the year! Ridiculous.
 
Jim Dollares
Posts
10,400
Likes
13,748
Aquagraph Aquagraph
What really surprised me about Baselworld was when I read that the halls aren't used for anything else, just Baselworld one week a year... how is that possible? So it's no wonder they charged so much money really, someone must have paid a ton of money to build that place and they can only recoup the investement one week in the year! Ridiculous.
Yes I agree, its insane
 
Aquagraph
Posts
22,729
Likes
32,407
So.... yes, this pandemic will push online purchasing more, and as we are already seeing shops are collapsing at a worrying rate. But do we really want a world without shops? What about all the packaging that online sales creates? What about all the coffee shops and snack places that rely on proper shops to bring customers? And do you really want to buy your £50,000 Patek online?
 
38 More Posts...
Sign up or log in to reply...