I do not agree as to the 2nd generation
Yes, TAG Heuer partnered with Intel to develop it, as TAG Heuer's strong point is making watches, not computers, but the 2nd generation Connected Modular 45 is not just another 'generic' android smartwatch: its build quality, its 'Swiss Made' stamp, the materials used (there is no steel version, only titanium, rose gold, black ceramic, diamonds...), the number of customization options and available straps and bracelets, the limited editions, and above all its Modular concept that solve the intrinsic obsolescence problem of the smartwatches (thanks to the mechanical modules that can be interchanged with the smartwatch modules in few seconds) and that makes it 'Connected to Eternity'.
All this makes the Connected Modular 45 different from any other smartwatch, and it also has a strong TAG Heuer personality, sharing the design of the Carrera 45mm (launched in 2015) with Calibre Heuer 01, Heuer 02, and Heuer 02 Tourbillon
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