Carrera 60th Anniversary of the...

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Aquagraph

·Jul 19, 2022

So, I was under the impression (from what's been said here recently) that the 60th Anniversary was next year, but the 40th Anniversary was in 2004... so surely the 60th anniversary is 2024?

Also, why does it say 1964-1969 and then 1996-2002.... did it go out of production again for 2003???

 

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Mspeedster

·Jul 19, 2022

It's been well documented that the Carrera was first introduced in 1963. TAG Heuer even states so here: https://www.tagheuer.com/us/en/vintage-collection/vintage-tag-heuer-carrera-series.html

My guess is that TAG got it wrong back then and was off by a year. Seems they thought the Carrera was first introduced in 1964. The watch was even limited to 1964 pieces.

As for the years shown on the 2004 catalog, I believe they are referring to the original generations of the '60s: 1964(should be 63)-1969, then the first re-edition models from 1996-2002 (resembling the 60s models, rather than the 70s cushion case models) and then the 2004 Jack Heuer 40th Anniversary.

 

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Mspeedster

·Jul 19, 2022

This Hodinkee article aligns with my hunch! https://www.hodinkee.com/articles/understanding-the-earliest-heuer-carreras
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When TAG Heuer announced that 2013 marked the 50th anniversary of the model, more than one prominent Heuer collector was perplexed. After all, in 1995, Heuer rolled out its 1964 Carrera replica. The best guess we have is that TAG Heuer at that time may have been relying on its catalogs for dating models, and the Carrera was first depicted in the 1964 catalog. So, TAG Heuer released its 40th anniversary Carrera in 2004. Since then, TAG Heuer has corrected the date of the Carrera's introduction and this year celebrated the 50th anniversary of the Carrera by hosting events in major cities around the world, like the one we covered in New York.
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So you can't just rely on old catalogs for such things!

 

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Albert-AMG

·Jul 19, 2022·TAG Heuer Forums Moderator

Yes, we can clearly see in the official Carrera book by TAG Heuer that the Carrera was introduced in 1963, so its 60th Anniversary should be celebrated next year and not in 2024… unless they celebrate it again a year late as happened with the 40th Anniversary 🤦

 

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Aquagraph

·Jul 19, 2022

Wow, so they don't even know their own history. That is UTTERLY ridiculous.

 

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Aquagraph

·Jul 19, 2022

Thanks for the explanation Michael.

 

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Aquagraph

·Jul 19, 2022

Maybe they should have asked Jack Heuer?

 

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Jim Dollares

·Jul 19, 2022

Aquagraph

Maybe they should have asked Jack Heuer?

To be honest, I think they would be better off hiring Michael as their history and brand director. Pretty sure Michael could also get a deal to have James Bond wear TAG Heuer going forward. Driving a Gulf labeled LeMans car. In brown driving gloves. With a white Gulf Heuer jacket. Good stuff, good stuff.

 

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abrod520

·Jul 19, 2022

Aquagraph

Wow, so they don't even know their own history. That is UTTERLY ridiculous.

Yes but also lots of original documentation and information has been lost to time. Moves, fires, all sorts of things, and this isn't unique to TAG. Coupled with the way TAG has not seemed to have much regard for Heuer up until recently, that's how you get the 1964 40th. In the meantime, collectors and TAG have discovered that it was actually 1963 when the Carrera was introduced; and 1962 for the Autavia.

 

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Jim Dollares

·Jul 19, 2022

So shouldn't we focus this thread on what the anniversary Carreras will be? I want a gold plated, gold dialed cal 17 Ronnie Carrera on black leather. How bout ya'll?

 

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Aquagraph

·Jul 19, 2022

39mm panda dial 36mm with 20mm lugs. Just to save everyone else the bother.

 

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imagwai

·Jul 19, 2022

Aquagraph

39mm panda dial 36mm with 20mm lugs. Just to save everyone else the bother.

Either of these would do. If TAG released both then I'd have a hell of a job deciding and may well have to buy both!

 

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Hubert

·Jul 19, 2022·TAG Heuer Forums Moderator

They should avoid the faux vintage lume!

 

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MRC

·Jul 20, 2022

Aquagraph

Wow, so they don't even know their own history. That is UTTERLY ridiculous.

Nope, it's marketing.

The Carreras were first seen in the 1964 catalogue and therefore were "1964" models. Just like American car-years where you can buy a "64" any time from summer 1963. The 1963 catalogue would have been printed in late 1962, hence no Carerras. Contemporary 40/50/60 anniversaries are driven by marketing so ....

(FTAOD I are an ingineeeer and hate labling things as something they ain't.)

 

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paysdoufs

·Jul 21, 2022

Aquagraph

39mm panda dial 36mm with 20mm lugs. Just to save everyone else the bother.

Amen to that!

I’d add: Panda AND inverted panda. And to make it easy on TH: unlimited (so no teaser and distribution shenanigans) and they can even put the H02 running second (as long as it’s discrete).

 

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Hubert

·Feb 14, 2023·TAG Heuer Forums Moderator

It appears there will be a new book coming to celebrate the 60th anniversary.

 

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Doc_O

·Feb 28, 2025

Hi all, pleased to join the community, I am waiting on my 60th Anniversary Panda, should be here from the US early next week - can't wait!