I have to admit that it looks better than I thought it would. Needs chunky rubber at the rear or would look "under-tyred". Maybe darker colours will hide the grille...
Looks like the front number plate has broken up the massive grille somewhat. That's probably why it doesn't look so bad.
Yes, you're right. I love how Alfa has its front number plates offset to the side- their grille is something to be proud of...this one looks better hidden. From memory, some (all?) states in the US don't need a front plate, so I wonder if US cars will come without the plate frame?
Here's what it would look like with a traditional grille. https://www.autoblog.com/2020/06/03/bmw-4-series-different-grille
Fully agree with this-it's the saving grace as far as I can see! Surprised it makes such a difference....but ti really does! I don't think it's necessarily hiding it that helps, just splitting it up so it's less 'IN YOUR FACE'!