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  1. Hubert

    Hubert TAG Heuer Forums Moderator Staff Member Mar 12, 2015

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    ucsfgabe and automobilia42 like this.
  2. WillMK5

    WillMK5 Mar 12, 2015

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    New Monaco V4?
     
  3. Hubert

    Hubert TAG Heuer Forums Moderator Staff Member Mar 13, 2015

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    Probably, or something similar. Cannot be a calibre 36, because its missing the chrono pushers. Judging by the "mold" image, I suspect some light weight alloy, or a carbon composite material.
     
  4. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Mar 14, 2015

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    Good spot- certainly looks like a V4.

    While most of TAG Heuer's haute horlogerie range has been wound down, the V4 will continue
     
  5. AussieAlex

    AussieAlex Mar 14, 2015

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    Monaco Smartwatch?
     
  6. ucsfgabe

    ucsfgabe Mar 14, 2015

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    Carbon fiber case?
     
  7. AussieAlex

    AussieAlex Mar 14, 2015

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    V4 Tourbillon!

    What do I win?

    [​IMG]
     
  8. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Mar 14, 2015

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    That's last year's Monaco V4 ;)
     
  9. AussieAlex

    AussieAlex Mar 14, 2015

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    Doh!
     
  10. WillMK5

    WillMK5 Mar 14, 2015

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    I got to try it on at TimeCrafters last spring in NYC. Amazing.

    [​IMG]
     
    dtf and Calibre11 like this.
  11. Hubert

    Hubert TAG Heuer Forums Moderator Staff Member Mar 14, 2015

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    Very nice; let's see how this new one compares.
     
  12. Hubert

    Hubert TAG Heuer Forums Moderator Staff Member Mar 16, 2015

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    [​IMG]

    BTW, what's up with the new logo? Heuer now features more prominently than TAG, but it looks deformed? Thoughts?
     
    automobilia42 likes this.
  13. Hubert

    Hubert TAG Heuer Forums Moderator Staff Member Mar 16, 2015

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    150316_tagheuer_baselworld_carad.jpg
     
    automobilia42 likes this.
  14. automobilia42

    automobilia42 Mar 16, 2015

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    I noticed it too today on Facebook, here it is:
    tagheuerlogonew.jpg
    It is already 30 years old so a revamp might have been needed, but I have to say that it will take a while to get used to it, as I really liked the old "T" and "G"...
     
  15. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Mar 16, 2015

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    Yes, the logo has been revised- for the first time since 1986! The main change is to the "TAG" font, which no longer overlaps and the letters spaced out a little more. It's certainly cleaner, but the sloped "A" and arrows on the "G" have always been part of Techniques d'Avant Garde's logo. It's certainly more modern and cleaner.

    Williams TAG.jpg
     
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  16. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Mar 16, 2015

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    Some updated thoughts at calibre11.com on what to expect this week...and you can watch the press conference where:

    "Jean-Claude Biver will announce a unique collaboration with global partners that will marry the latest creative technological innovation with TAG Heuer's watchmaking credibility and Swiss watchmaking tradition." I wonder what that could be???

    http://www.calibre11.com/2015-baselworld-preview-tag-heuer
     
  17. drunken monkey

    drunken monkey Mar 16, 2015

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    That movement puzzles me: I don't recognise that toothed foot-shaped lever on a 2824 or 2892.

    What looks like a 1 behind the watermark logo is also confusing because it looks like the hands are at 10:10.

    Mainly, that lever is bugging me.
    Is it just part of the setting mechanism that I'm not recognising? Is it a (hefty) retrograde? Power reserve indicator? Any watchmakers/tinkerers have a better answer?
     
  18. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Mar 16, 2015

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    The hands are at 10.10. It's not a Sellita/ ETA.
     
  19. drunken monkey

    drunken monkey Mar 16, 2015

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    Oh wait, skeletonised dial: that 1 could be part of the exposed date ring.

    Still leaves that lever.
    Looks like it is running from the setting wheels are but there looks like there are a few extra wheels in that area so it might actually not be that.
    What else uses a lever (rack) like that?
    The only other thing I can think of is a striking lever. If only I could see the whole thing then I could count the teeth and make a better guess...
     
  20. Hubert

    Hubert TAG Heuer Forums Moderator Staff Member Mar 16, 2015

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    While the old logo certainly could have used some updates, in order to match the currently "flat" design language used by many in the high-tech industry, I think the proportions should have been somewhere in between, like the 3rd image I edited below:
    TH_Logos.png
     
    Edited Mar 16, 2015