Baselworld 2015 - Preview

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Hubert

·Mar 12, 2015

http://www.tagheuer.com/int-en/live/baselworld

This year at Baselworld, TAG heuer will reveal one of its greatest jewels, perfect combination of raw material and finest watchmaking expertise. #BaselWorld2015

 

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WillMK5

·Mar 12, 2015

New Monaco V4?

 

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Hubert

·Mar 13, 2015

Probably, or something similar. Cannot be a calibre 36, because its missing the chrono pushers. Judging by the "mold" image, I suspect some light weight alloy, or a carbon composite material.

 

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Calibre11

·Mar 14, 2015

Good spot- certainly looks like a V4.

While most of TAG Heuer's haute horlogerie range has been wound down, the V4 will continue

 

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AussieAlex

·Mar 14, 2015

Monaco Smartwatch?

 

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ucsfgabe

·Mar 14, 2015

Carbon fiber case?

 

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AussieAlex

·Mar 14, 2015

V4 Tourbillon!

What do I win?

 

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Calibre11

·Mar 14, 2015

AussieAlex

V4 Tourbillon!

What do I win?

That's last year's Monaco V4 😉

 

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AussieAlex

·Mar 14, 2015

Doh!

 

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WillMK5

·Mar 14, 2015

D.C

That's last year's Monaco V4 😉

I got to try it on at TimeCrafters last spring in NYC. Amazing.

 

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Hubert

·Mar 14, 2015

Very nice; let's see how this new one compares.

 

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Hubert

·Mar 16, 2015

It’s coming. A perfect balance of innovative design and classic styling. tag.hr/baselworld #BaselWorld2015

BTW, what's up with the new logo? Heuer now features more prominently than TAG, but it looks deformed? Thoughts?

 

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Hubert

·Mar 16, 2015

Breathtaking, strong, chic, sparkling… she’s a diamond, and we’ve crafted a watch from her unique personality - tag.hr/baselworld. #BaselWorld2015

 

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automobilia42

·Mar 16, 2015

Hubert

BTW, what's up with the new logo? Heuer now features more prominently than TAG, but it looks deformed? Thoughts?

I noticed it too today on Facebook, here it is:

It is already 30 years old so a revamp might have been needed, but I have to say that it will take a while to get used to it, as I really liked the old "T" and "G"...

 

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Calibre11

·Mar 16, 2015

Yes, the logo has been revised- for the first time since 1986! The main change is to the "TAG" font, which no longer overlaps and the letters spaced out a little more. It's certainly cleaner, but the sloped "A" and arrows on the "G" have always been part of Techniques d'Avant Garde's logo. It's certainly more modern and cleaner.

 

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Calibre11

·Mar 16, 2015

Some updated thoughts at calibre11.com on what to expect this week...and you can watch the press conference where:

"Jean-Claude Biver will announce a unique collaboration with global partners that will marry the latest creative technological innovation with TAG Heuer's watchmaking credibility and Swiss watchmaking tradition." I wonder what that could be???

http://www.calibre11.com/2015-baselworld-preview-tag-heuer

 

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drunken monkey

·Mar 16, 2015

That movement puzzles me: I don't recognise that toothed foot-shaped lever on a 2824 or 2892.

What looks like a 1 behind the watermark logo is also confusing because it looks like the hands are at 10:10.

Mainly, that lever is bugging me.
Is it just part of the setting mechanism that I'm not recognising? Is it a (hefty) retrograde? Power reserve indicator? Any watchmakers/tinkerers have a better answer?

 

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Calibre11

·Mar 16, 2015

The hands are at 10.10. It's not a Sellita/ ETA.

 

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drunken monkey

·Mar 16, 2015

Oh wait, skeletonised dial: that 1 could be part of the exposed date ring.

Still leaves that lever.
Looks like it is running from the setting wheels are but there looks like there are a few extra wheels in that area so it might actually not be that.
What else uses a lever (rack) like that?
The only other thing I can think of is a striking lever. If only I could see the whole thing then I could count the teeth and make a better guess...

 

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Hubert

·Mar 16, 2015

While the old logo certainly could have used some updates, in order to match the currently "flat" design language used by many in the high-tech industry, I think the proportions should have been somewhere in between, like the 3rd image I edited below:

Edited: Mar 16, 2015