imagwai
·Was there too many variants?
Was there too many variants?
Well you've counted 8, but that's still quite a lot I think? They tried to milk all the different colour schemes of the Autavia, even if the case didn't match the original model. I still maintain they should have done one, perfectly executed edition, given that is what lots of people voted for in the Autavia Cup.
if they'd have done fewer models but better executed (and a little better priced) then I think they would have sold a shed load
None of the Autavias were well executed.
Agreed. The vintage Autavia was never a small watch, but it had elegance and good proportions. Why make the diameter even bigger, the case thicker. The bezel proportions were all wrong and made it look like it had been on a high fat diet. TAG were also criticised at the time for putting Heuer 02 and a data window on the dial. It was partly an expectation thing - people had engaged with the project in numbers and voted for this watch but then felt disappointed with the execution. As I say, I was all lined up to buy one (c'mon, a reverse panda Heuer chrono) but just couldn't based on the dimensions and proportions.
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Middle age spread. The thickness puts me off pretty much every TH chrono since the carrera chrono re-edition. It’s the thing I’m worried about with the JH80, but I’ll probably buy one anyway eventually
As I say, I was all lined up to buy one (c'mon, a reverse panda Heuer chrono) but just couldn't based on the dimensions and proportions.
I disagree. The Autavia is not the only failed Heuer re-edition. The proper glassboxes like Ice King and Montreal took for ever to sell, despite the very low production numbers. The Monzas stayed forever in outlets. The 41mm like JH80 Carreras were heavily discounted and available forever. Despite what we love in the nerd community, Heuer branded old looking pieces are not big selling mega hits.
The same can be said of just as many TAG Heuer branded models as well, if not more.
Probably true but please give some examples of TAG Heuer branded limited editions that were obvious failures? I am blank in my memory so honestly curious to get some input to my brain
Well... I still find it pricy for what's on offer...
And when I see the number of stores & outlets discounting TAGs (even recent ones) for this BF, I cannot help but think that pricing is currently TAG's biggest issues.
It's IMHO just less visible with the Heuer re-editions since they're produced in smaller numbers.
My point was that seeing an old model pop up at an outlet or AD doesn't necessarily make it a failure. It happens all the time. The Aquaracer 844 tribute is one example in recent memory. The Carrera Sport 160th models are another.
I didn't know they struggled to sell the 844 pieces of the 844 tribute, good to know![]()
But does taking a year or two to sellout mean a LE is a failure? For me, I would say no.
price being the biggest issue has more to do with it than "Heuer" vs "TAG Heuer".