Anyone else irritated...

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Each time they see/hear “don’t crack under pressure” in every instagram or other ad... How much longer before I crack and sell all my TAGs
 
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That strapline is a little bit forced and irrelevant in some of the ads.
 
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From a marketing / communication standpoint, I believe they made a good job in owning it as a signature line.
Maybe it is missing the relevancy in some visuals or ambassadors - but that's because there are way too many.

The issue is with consistency, not the line itself.
 
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Almost every tagline are cheesy.

"First watch to the moon" and "elegance is an attitude" serve me no better.

I do like moser tagline "very rare". But intrigue how long they can keep that tagline since they are pushing hard to sell (in my personal opinion) as well.
 
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Each time they see/hear “don’t crack under pressure” in every instagram or other ad... How much longer before I crack and sell all my TAGs

Those who have cracked under pressure (burn out etc.) will have their own point of view.
 
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Each time they see/hear “don’t crack under pressure” in every instagram or other ad... How much longer before I crack and sell all my TAGs

Meh! I take little notice of any advertising. Just let it wash over you and enjoy your watches.
 
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It mildy amuses me that many of the activities shown in the adverts are likely to cause serious damage to a TAG.
 
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When advertising works, it works very well. It reminds us that we never really own expensive watches; rather we merely look after it for the next generation.
If you follow shameonwrist on Instagram like me, then you will know that advertising campaign have lots of funny memes too.
If you really really like the PP advertising campaign, please dont open shameonwrist. It just killed it for me.
From,
Me-who-used-to-think-that-tagline-is-super-cool
 
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I can't believe I've spent so much time reading about watches that I understood every single joke on that page.
Yeah, its a WIS joke. Congrats you're a WIS.
 
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The best advertising medium, is, well, YOU guys.

You could also be a brand's worst nightmare if you wish to.
 
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The best advertising medium, is, well, YOU guys.

You could also be a brand's worst nightmare if you wish to.
true!
 
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I'm almost tempted to get on instagram to see this page, but then, maybe not.
 
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The best advertising medium, is, well, YOU guys.

You could also be a brand's worst nightmare if you wish to.

I disagree, collectors make a tiny proportion of TAGs market.
 
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dtf dtf
I disagree, collectors make a tiny proportion of TAGs market.
I think @elbeik's point was more about 'enthusiasts' rather than collectors. 😀
 
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Good point, I definitely don't have enough watches to be a collector 😀