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2024 KITH Heuer Formula 1 re-issue quartz watches
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Mspeedster
·and thus the cross branding works
Regardless, I think it's cool that TAG Heuer actually made a near 1x1 faithful reissue for once. The shirt is a fun and inexpensive way for me to connect the old with the new. The shirts use old adverts from the '80s/'90s recreated with the KITH models.
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Jeff Stein
·Through the first 90 minutes, I'm thrilled with this watch!!
Hoping that others in the community will also enjoy theirs!!
Jeff
Hoping that others in the community will also enjoy theirs!!
Jeff
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Mspeedster
·Congrats again @Jeff Stein! @Hubert may have beaten you to pre-ordering via the drawing, but you're still first to have collected one on the forum.
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Mspeedster
·
A visit to the KITH Boutique proved fruitful. I've joined the Hawaii club. Just couldn't resist getting it to pair with my Ukyo Katayama. The quality of the new one is definitely a step up compared to the original. Quite happy with it.
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Jemagloh
·Congrats, @Mspeedster!
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Anthony.
·Congratulations Mate..glad you ended up making this decision.
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Ara
·
A visit to the KITH Boutique proved fruitful. I've joined the Hawaii club. Just couldn't resist getting it to pair with my Ukyo Katayama. The quality of the new one is definitely a step up compared to the original. Quite happy with it.
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Hubert
·
A visit to the KITH Boutique proved fruitful. I've joined the Hawaii club. Just couldn't resist getting it to pair with my Ukyo Katayama. The quality of the new one is definitely a step up compared to the original. Quite happy with it.
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Jeff Stein
·
A visit to the KITH Boutique proved fruitful. I've joined the Hawaii club. Just couldn't resist getting it to pair with my Ukyo Katayama. The quality of the new one is definitely a step up compared to the original. Quite happy with it.
Congratulations!! You make an important point -- the quality of the new Formula 1 seems better than the quality of the 1980s version. The minute I picked up the new model, with the PVD-coated stainless steel, I knew that it was a keeper. When I visited the Boutique, I was wearing one of the old ones from the 1980s, and the build of the new one seems to be significantly better.
In so many instances we worry about re-issues reflecting compromises in terms of the build quality, but this one is definitely built!!
Enjoy yours!!
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BillC3
·I just received an email from TH announcing the Kith/Heuer collaboration and that the official "launch is now".
I'm hoping this was pre-programmed mass marketing, because I'm not interested in the hype and can't wait for it to die down.
I'm hoping this was pre-programmed mass marketing, because I'm not interested in the hype and can't wait for it to die down.
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Mspeedster
·Thanks so much @Jemagloh, @Anthony.R, @Ara, @Hubert and @Jeff Stein!
I noticed this difference with the TAG exclusive steel PVD models compared to the plastic originals. But I was quite pleased to find that the new KITH exclusives also feel more premium, even though the cases are Arnite. It seems like a higher tech & quality version compared to the stuff used in the '80s/'90s and it feels harder too. The new rubber strap is big improvement over the plastic strap, very comfortable.
Did the TAG Boutiques exclusives come with the special collectors' book @Jeff Stein?
The books is a very nice bonus, not sure if it's a KITH exclusive or not. It's sort of like a mini softbound version of the Carrera 60th - Race Never Stops book. The TAG Heuer | KITH F1 book is also by Nicholas Biebuyck. I haven't had a chance to read through everything yet, but it seems very well done. Kudos to Nicholas & TAG Heuer. 👍
Five chapters:
1. Motorsports
2. History of the original TAG Heuer Formula1 Collection
3. The Archive (Similar to the Carrera book, it shows every historical reference of the OG F1)
4. TAG Heuer | KITH
5. The Collection (Showing all the new KITH models, including the box set)
A few pics:
Congratulations!! You make an important point -- the quality of the new Formula 1 seems better than the quality of the 1980s version. The minute I picked up the new model, with the PVD-coated stainless steel, I knew that it was a keeper. When I visited the Boutique, I was wearing one of the old ones from the 1980s, and the build of the new one seems to be significantly better.
In so many instances we worry about re-issues reflecting compromises in terms of the build quality, but this one is definitely built!!
Enjoy yours!!
Did the TAG Boutiques exclusives come with the special collectors' book @Jeff Stein?
The books is a very nice bonus, not sure if it's a KITH exclusive or not. It's sort of like a mini softbound version of the Carrera 60th - Race Never Stops book. The TAG Heuer | KITH F1 book is also by Nicholas Biebuyck. I haven't had a chance to read through everything yet, but it seems very well done. Kudos to Nicholas & TAG Heuer. 👍
Five chapters:
1. Motorsports
2. History of the original TAG Heuer Formula1 Collection
3. The Archive (Similar to the Carrera book, it shows every historical reference of the OG F1)
4. TAG Heuer | KITH
5. The Collection (Showing all the new KITH models, including the box set)
A few pics:
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matthew_VA
·Congrats!
A visit to the KITH Boutique proved fruitful. I've joined the Hawaii club. Just couldn't resist getting it to pair with my Ukyo Katayama. The quality of the new one is definitely a step up compared to the original. Quite happy with it.
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matthew_VA
·Someone made an interesting point on IG about the F1 watches stating, possibly rhetorically, what design elements did KITH provide to the watch to warrant the significant change from a TAG Heuer to KITH Heuer shield? If it's a faithful 1 to 1 reproduction, then not much obviously besides the vertical lines (maybe) and the Kith & Kin / Just Us text. While TAG stated it was "fun" and "cool" it does seem they kind of played "fast and loose" with their historical brand--don't think you would see Rolex or Patek change their logos, ever. But as Mspeedster and Jeff have stated previously, this watch wasn't made for the traditional TH collector.
And regardless, the watches are going like hotcakes and look to be very nice quality so, I'm sure TH & KITH are happy!
And regardless, the watches are going like hotcakes and look to be very nice quality so, I'm sure TH & KITH are happy!
Nah, the branding is still what I dislike most about the watches. The originals will always have my heart, they have tremendous provenance that the new ones can never match.
Regardless, I think it's cool that TAG Heuer actually made a near 1x1 faithful reissue for once. The shirt is a fun and inexpensive way for me to connect the old with the new. The shirts use old adverts from the '80s/'90s recreated with the KITH models.
- Posts
- 310
- Likes
- 768
Jeff Stein
·Thanks so much @Jemagloh, @Anthony.R, @Ara, @Hubert and @Jeff Stein!
I noticed this difference with the TAG exclusive steel PVD models compared to the plastic originals. But I was quite pleased to find that the new KITH exclusives also feel more premium, even though the cases are Arnite. It seems like a higher tech & quality version compared to the stuff used in the '80s/'90s and it feels harder too. The new rubber strap is big improvement over the plastic strap, very comfortable.
Did the TAG Boutiques exclusives come with the special collectors' book @Jeff Stein?
The books is a very nice bonus, not sure if it's a KITH exclusive or not. It's sort of like a mini softbound version of the Carrera 60th - Race Never Stops book. The TAG Heuer | KITH F1 book is also by Nicholas Biebuyck. I haven't had a chance to read through everything yet, but it seems very well done. Kudos to Nicholas & TAG Heuer. 👍
Five chapters:
1. Motorsports
2. History of the original TAG Heuer Formula1 Collection
3. The Archive (Similar to the Carrera book, it shows every historical reference of the OG F1)
4. TAG Heuer | KITH
5. The Collection (Showing all the new KITH models, including the box set)
A few pics:
Here's a link to the PDF of the book . . . it's a nice history of the first generation Formula 1 watches (circa 1986) and also tells the story of the TAG Heuer / Kith collaboration --
http://www.onthedash.com/wp-content/uploads/2024/05/TAG-Heuer-Kith-2024.pdf
It's OK for readers here to see the book, but please don't distribute this link widely, etc.
Jeff
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Mspeedster
·Congrats!
Someone made an interesting point on IG about the F1 watches stating, possibly rhetorically, what design elements did KITH provide to the watch to warrant the significant change from a TAG Heuer to KITH Heuer shield? If it's a faithful 1 to 1 reproduction, then not much obviously besides the vertical lines (maybe) and the Kith & Kin / Just Us text. While TAG stated it was "fun" and "cool" it does seem they kind of played "fast and loose" with their historical brand--don't think you would see Rolex or Patek change their logos, ever. But as Mspeedster and Jeff have stated previously, this watch wasn't made for the traditional TH collector.
And regardless, the watches are going like hotcakes and look to be very nice quality so, I'm sure TH & KITH are happy!
I'm just happy they made these. If they're very successful, I can easily foresee TAG doing more versions of it. Just like Swatch x Omega are doing.
Edited:
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Ara
·Here's a link to the PDF of the book . . . it's a nice history of the first generation Formula 1 watches (circa 1986) and also tells the story of the TAG Heuer / Kith collaboration --
http://www.onthedash.com/wp-content/uploads/2024/05/TAG-Heuer-Kith-2024.pdf
It's OK for readers here to see the book, but please don't distribute this link widely, etc.
Jeff