2024 KITH Heuer Formula 1 re-issue quartz watches

Remo
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Albert-AMG Albert-AMG
So they are celebrating and paying homage to the first ever watch to bear the TAG Heuer logo… by removing the TAG Heuer logo! 😵‍💫 🤬 🫨 :whipped:
They sure had the same shitstorm when they introduced the TAG logo back in the days. From a psychological standpoint it seems like the concept of complusive repetition is not only an individual phenomenon but also applicable on institutional levels. ☕
 
RockBurner
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Aquagraph Aquagraph
Yes that's what I thought, but I didn't want people to know I wasn't cool/hip/dope/fly/whatever word kids are using these days...

The only kids who could afford that stuff are trust-fund tik-tokkers.... (unless inflation in the US is running at Italianate levels... )
 
BillC3
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Well, for what it's worth, my kids haven't heard of Kith either, and they're both in that "prime" age range.

It's beginning to look like Kith is going to get a helluva lot more out of this marketing/branding agreement than TH will.
 
abrod520
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Mspeedster Mspeedster
I assume in NYC there's a cool factor.

I think they're in Brooklyn, so I can't speak for the rest of the five boroughs but here in Queens I don't think it'd mean much 😁

FWIW, I think they've been marketing to older guys like gen Xers lately. So maybe that's what's going on here
 
C
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Kith is kind of like Supreme, but Kith is not a skate brand. It's smaller and established a reputation for more off-kilter fashion capsules and collaborations in the mid 20-teens, working with companies like Bergdorf Goodman, Coca-Cola, or Cheerios. Ronnie Fieg is largely responsible for resurrecting the Asics Gel Lyte sneaker line, for example, as opposed to doing something with Nike or adidas. I have bought several Kith collaborations in the past and they have all been great and very high quality. Kith has great customer service and is very popular in New York but that popularity doesn't really extend too far outside of the East Coast. Once you get out of the East Coast its not a big deal
 
Ara
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I can't believe no one has mentioned my fabulous new avatar this morning. Or maybe you can still see the cat?
I totally laughed when I saw it yesterday! Looks good.
 
mattp
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I can't believe no one has mentioned my fabulous new avatar this morning. Or maybe you can still see the cat?
Sacrilege..😉
 
Ara
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I may put in on my blog header tomorrow as well...
I’m on vacation currently but next vacation I’m checking in as “Keith Heuer.”
 
Aquagraph
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Ara Ara
I’m on vacation currently but next vacation I’m checking in as “Keith Heuer.”
👍👍👍
 
Mspeedster
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I may put in on my blog header tomorrow as well...
Not sure if people outside the forum will get the joke. It's not pronounced "Keith". It's more like how someone would say "Kiss" with a lisp. Hence the Mike Tyson kiss meme.
kiss-meme.gif
 
Mspeedster
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I've read elsewhere that the models sold exclusively by KITH will be named after cities. So collectors may want to get all the "cities". 😉

I believe most will only be sold via KITH, only a few by TH Boutiques. Ten different versions, 3 that look like the old steel ones on jubilee bracelet, 7 that look like the plastic ones with plastic strap. Don't know if the plastic looking ones are really plastic or some other material.
Edited:
 
abrod520
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Mspeedster Mspeedster
Don't know if the plastic looking ones are really plastic or some other material.

No plastic cases on these, all metal. Dunno about the bezels though
 
Mspeedster
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mattp mattp
Where has the F1 theme gone? 😕
I know, right?! They're not even the cities where the F1 races take place, except for one.

Furthermore, KITH has no connection to Formula1 either. At least in TAG's case they were involved with the McLaren team and the TAG Turbo Porsche engines. While it might've been controversial for TAG to slap their name on top of Heuer, at least it made sense for the Formula1 watch.
 
dtf
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Mspeedster Mspeedster
Not sure if people outside the forum will get the joke. It's not pronounced "Keith". It's more like how someone would say "Kiss" with a lisp. Hence the Mike Tyson kiss meme.

i get it…but skimming my email in a rush read it as Keith Heuer. So I’m sticking with Keith
 
mattp
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‘Kentucky, Verona, Monaco, Pasadena etc. etc?
 
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