2023 TAG Heuer Monza Carbon Flyback Chronograph (CR5090.FN6001)

Mspeedster
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bpsmith bpsmith
So what he’s saying is they should stick to doing Heuer re-editions and lower the price. Plus he states that it’s not just TAG Heuer, but every other watch company out there who are doing it.

All of this whilst sitting facing the camera with a massive microphone and the back corner of his monitor in frame, just like every other modern TAG basher…
No that wasn't my take at all. I felt he was saying TAG needs to stay more focused on their own identity. The skeleton designs started under Biver and clearly came from Hublot. The same thing happened at Zenith, all brands under the same LVMH roof. I also felt what he said about price was spot on.

I do want TAG to do bold avant garde designs, but do it in a way that's aligned with their own heritage and identity. The 2016 Monza was a good example of this. It wasn't a reissue, more of an avant garde tribute.
Edited:
 
bpsmith
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That’s fair. Not knocking a difference of opinion here at all, it’s just that I don’t agree.

The way they have been doing re-editions with the Heuer branding, but putting more modern versions of old models through as TAG Heuer is bang on in my opinion. This latest version is clearly not a Heuer homage and makes no excuses for that.

I do agree that there is also a place for a Heuer re-edition maybe, plus a halfway house TAG branded version, but let’s not make keep every watch stuck in the past.

As for the pricing aspect, this is a common theme with his videos, where he bashes the price across the board. I am not happy with the way pricing is going either, but it does appear to be relative across the Watch market as well as everything else.

For me, they need these talking points to keep the brand current, whilst balancing with their 60th Carrera re-editions. There’s room for both in my opinion, right or wrong.
 
bpsmith
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Didn’t you say that the Monaco skeleton has piqued your interest, in the W&W thread?

Surely that means their doing something right, even if it isn’t on brand?
 
Aquagraph
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bpsmith bpsmith
So what he’s saying is they should stick to doing Heuer re-editions and lower the price.

Sounds like a genius strategy. For bankruptcy.
 
Mspeedster
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bpsmith bpsmith
Didn’t you say that the Monaco skeleton has piqued your interest, in the W&W thread?

Surely that means their doing something right, even if it isn’t on brand?
Interest doesn't mean I like something. Piqued my curiosity is what I really meant.

I don't like Skeletons in general, I get that some people do which is fine.

But Biver was the one who brought his skeleton designs from Hublot over to TAG. To me, it's become more of a LVMH trait, cross polluted amongst their brands. It was never part of TAG's intrinsic DNA.

The video's point about covering the brand logos and the 3 watches look the same is what resonated with me.
 
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I really wish these youtubers would open their eyes, but their audience is the 'watch community' and they have to pander to the 'watch community' which believes that quartz watches are shit and anything that looks new is shit. Meanwhile 80% of TH customer base buys modern looking quartz shitterz. Still I guess if they didn't make them those people would buy classic reeditions instead. 🙄
 
bpsmith
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Mspeedster Mspeedster
Interest doesn't mean I like something. Piqued my curiosity is what I really meant.

I don't like Skeletons in general, I get that some people do which is fine.

But Biver was the one who brought his skeleton designs from Hublot over to TAG. To me, it's become more of a LVMH trait, cross polluted amongst their brands. It was never part of TAG's intrinsic DNA.

The video's point about covering the brand logos and the 3 watches look the same is what resonated with me.
I think you could say the same for so many watches in different brands tbh.

If they were forcing this on every single watch in the range, then I would agree, but a few isn’t an issue for me.
 
Mspeedster
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To me the video wasn't saying stick to re-editions, that's not why I posted it. It was more about staying true to a brands own identity.

I want TAG to do new bold designs. But have designs that are instantly recognizable as TAG Heuer.
 
Mspeedster
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bpsmith bpsmith
I think you could say the same for so many watches in different brands tbh.
Yes this can be said of some other brands. But when I look at Rolex, Tudor, Omega and Breitling, I disagree. They are all better than TAG at staying truer to their brand's identity.
 
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Mspeedster Mspeedster
I want TAG to do new bold designs. But have designs that are instantly recognizable as TAG Heuer.

I'd compromise and say maybe let them do new designs, but don't call them by the names of old watches that look nothing like them. I mean at some point everything was new, so I don't really like the idea that everything has to look like something that came before, that's basically advocating stagnation.
 
bpsmith
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If you look at the Carrera range, there are so many versions that look different to each other, which I would personally say are not instantly recognisable as being TAG Heuer without seeing the logo or name.

Variation is key to keeping a brand alive at the end of the day.
 
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Mspeedster Mspeedster
Yes this can be said of some other brands. But when I look at Rolex, Tudor, Omega and Breitling, I disagree. They are all better than TAG at staying truer to their brand's identity.

Rolex, Tudor and Omega are probably better at that as you say, but they are also probably the three most 'boring' watch companies. I'm not so sure about Brietling, they seem about as all over the place as TAG to me. Plastic quartz F1s, 50mm Avengers made of carbon, analog/digi watches, and old fuddy chronos that look like they have mould growing on them.
 
bpsmith
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I'd compromise and say maybe let them do new designs, but don't call them by the names of old watches that look nothing like them. I mean at some point everything was new, so I don't really like the idea that everything has to look like something that came before, that's basically advocating stagnation.
I think that’s exactly what they have tried to do when branding as Heuer or TAG Heuer, albeit by not creating new model names when trying to tie in with their modern takes on heritage.
 
Mspeedster
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I'd compromise and say maybe let them do new designs, but don't call them by the names of old watches that look nothing like them. I mean at some point everything was new, so I don't really like the idea that everything has to look like something that came before, that's basically advocating stagnation.
Agreed.
 
Aquagraph
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bpsmith bpsmith
I think that’s exactly what they have tried to do when branding as Heuer or TAG Heuer, albeit by not creating new model names when trying to tie in with their modern takes on heritage.

Mmm, while I like the modular Carrera personally, and the skeletons (obviously) I can see why it annoys the old guard that they are called Carreras. I wouldn't have cared what they'd called it, the 'Carrera' heritage had zero impact on my desire to buy one.

But then again if you look at a Speedmaster II that looks nothing like what you'd expect a Speedmaster to look like, and there are old Carreras that have non 'Carrera' cases, so it's really only in hindsight that we decide a Carrera has long lugs etc... while ignoring anything that doesn't fit the message.

TAG-Heuer-70s-1-770x856.jpg
 
Mspeedster
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Rolex, Tudor and Omega are probably better at that as you say, but they are also probably the three most 'boring' watch companies. I'm not so sure about Brietling, they seem about as all over the place as TAG to me. Plastic quartz F1s, 50mm Avengers made of carbon, analog/digi watches, and old fuddy chronos that look like they have mould growing on them.
But the Breitling watches, while diverse, all look like a Breitling, not a Hublot.
 
Aquagraph
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Does the Heuer 01 really look like a Hublot though? Aside from both being skeleton dials and both having rubber straps...

upload_2023-2-22_9-32-4.png

tag-2218-tag-heuer-watch-carrera-calibre-heuer-01-car201v-ft6046---Copy.jpg
 
upload_2023-2-22_9-32-4.png
Aquagraph
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Mspeedster Mspeedster
But the Breitling watches, while diverse, all look like a Breitling, not a Hublot.

Well, maybe that's because at some point Breitling had the balls to separate their watches and not call the Emergency the Navitimer 2000?
 
Mspeedster
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Aquagraph Aquagraph
Does the Heuer 01 really look like a Hublot though? Aside from both being skeleton dials and both having rubber straps...

upload_2023-2-22_9-32-4.png

tag-2218-tag-heuer-watch-carrera-calibre-heuer-01-car201v-ft6046---Copy.jpg
Yup, does to me. If I wanted that look, I'd buy a Hublot.
 
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