2023 TAG Heuer Formula 1 Gulf Edition

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Also not announced at W+W but sneaking into stores.



Looks similar at first glance but viewed side by side with the previous one it’s actually quite a bit nicer.

 
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Looks similar at first glance but viewed side by side with the previous one it’s actually quite a bit nicer.
The vibrant sunburst blue dial is main thing this new version has going for it. Overall, I like it quite a bit, but I'd say it's only marginally nicer for me.

There are pros and cons. The new one is a lot busier looking, similar to the latest Red Bull's busy design. Also, I do prefer the contrasting off-white sub-dials of the old model (making it a blue reverse panda), as well as having hour markers as opposed to the numbers on the new one. Some people may have not liked the old one's black pushers and crown. But for me, it matched the black hands within the sub-dials. So silver vs. black crown/pushers is a wash. The old one could be had with a unique asphalt leather strap or bracelet, the new one only seems to come on the same bracelet.

Then there's the price. The old one's retail, when initially released, was $1600 USD. The new one is $2350, which makes it a non-starter. I simply can't justify paying over $2000 for quartz.
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The vibrant sunburst blue dial is main thing this new version has going for it. Overall, I like it quite a bit, but I'd say it's only marginally nicer for me.

I'd say looking at them side by side, the biggest improvement was the white outer dial ring - it gave it a much greater sense of depth. The more vibrant blue bezel helps a lot too, and I think the steel pushers and crown give it a more premium feel. I'm still never going to buy a quartz watch but this was the first quartz F1 I appreciated on the wrist, for whatever that's worth
 
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I'd say looking at them side by side, the biggest improvement was the white outer dial ring - it gave it a much greater sense of depth. The more vibrant blue bezel helps a lot too, and I think the steel pushers and crown give it a more premium feel. I'm still never going to buy a quartz watch but this was the first quartz F1 I appreciated on the wrist, for whatever that's worth
I did immediately notice all of those things. (BTW, the outer dial ring is actually light Gulf blue, not white.) I'm sure it must look even better in person and that blue sunburst dial is just stunning. Thanks for posting the pics.

But I still stand by what I said previously, there are pros and cons for me. I just have a thing for pandas/reverse pandas, hence the new one isn't an instant slam dunk. I do feel the new one is better, but not enough that I'd buy one even if the price was the same as when I got mine.
 
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Let me put it another way. If the new one had the same matte blue dial as the old one, I think I'd like the old one better. It's that gorgeous blue on the new one that grabs me most.
 
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Love the old one. Love the new one. Both excellent to me.
 
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The bezel with smaller numbers and concise markers for speed are a welcomed upgrade. An improvement to the somewhat oversized and cartoonish one on the "old" version I have. Can I update my bezel to this "new" one?
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The bezel with smaller numbers and concise markers for speed are a welcomed upgrade. An improvement to the somewhat oversized and cartoonish one on the "old" version I have. Can I update my bezel to this "new" one?
Yes the bezel on the new one is a definite improvement, plus it has "Gulf" on it. 👍
But the color is a brighter blue, so I don't think it will match the blue dial on the old one, even if you could find the bezel insert separately. I guess you'll just have to buy the new one @HoltzPlatz. 😁
 
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Another live shot (by @wingkanazawa)
First thing that caught my eye was the number 1.

Seems to look out of place in the light blue.
Obviously it's part of the Formula 1 but looks lonely out there on its own.
 
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Looks similar at first glance but viewed side by side with the previous one it’s actually quite a bit nicer.

I also prefer the previous one. The dial of the new one is too busy for me (like in the last Red Bull F1)
 
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I really like this one. Kind of rescue’s the lack of Watches and Wonders releases that appeal to me personally this year.
 
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I really like this one. Kind of rescue’s the lack of Watches and Wonders releases that appeal to me personally this year.
I agree with the mighty Ben, the new one is about 120 times better than the previous version. Busy dial aint no issue for me, my thoughts are always super busy and confused, perhaps this is why I like a good busy dial.
 
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I agree with the mighty Ben, the new one is about 120 times better than the previous version. Busy dial aint no issue for me, my thoughts are always super busy and confused, perhaps this is why I like a good busy dial.
Same goes for me. Never thought of it like that!