Not to mention the old 'Batman' had baton markers and not 'dots'
Each new gen of Aquaracer brings something new to the table while the Sub didn't moved in decades.
The Sub has huge demand as is, so why would they mess with it other than to make small incremental tweaks?
Much as I agree that TH are more interesting by releasing different things over time.
The Sub has huge demand as is, so why would they mess with it other than to make small incremental tweaks?
Much as I agree that TH are more interesting by releasing different things over time.
Because they can
Rolex has enough hype they could release anything it'll sell like hot cakes. A revised submariner with a few tweaks here and there, comparables to what Tag does from one Aquaracer to another, that would be great.
If they don't want to touch their precious icon they could just call it "Submariner II" and sell it as a different model. Vanilla would still be stuck in the past as it is and II would get new design traits and innovations every now and then.
I hear you from a customer interest point of view, however, from a business point of view it makes zero sense. Why waste development cost when what they are currently doing is thriving!?!
I know it’s due to the hype, but it is what it is and there’s no reason to risk spoiling that currently. They may need to do do at some point, as demand shifts, but I am sure they will do that when they absolutely must.
Except ... eventually the hype dies down.
Rolex has 100 years of masterful marketing and hype-building behind their brand and 70 behind the Submariner specifically as of this year. The hype for the Sub and the GMT in particular will never die down, trust me. (They will return to list price at retail soon, but Rolex will still sell every unit they make)
All Rolex has to do is pop out a green Sub here and there or move the crown to the left for no reason and the hype starts anew.
All Rolex has to do is pop out a green Sub here and there or move the crown to the left for no reason and the hype starts anew.
What new hole is needed to put the crown of a Submariner on the opposite side!?!![]()
Don't know. Never really paid that much attention to a Sub. Just guessing. I supposed you could rotate the dial 180 degrees and spin the case around. However, wouldn't that require a bit of R&D to make an upside-down dial?
I suppose you could just put the watch on upside down, and then everyone talking to you can tell the time for you. No R&D required.![]()