2019 Autavia Isograph Calibre 5

You saw pictures several weeks ago? That’s awesome. I love you guys.

😉

Cant wait to see these I'm person. Love the depth in the dial and brushed surfaces.

It is quite a Zenith design, but that isn't a bad thing!

I bet this is a Sellita movement with one of the jewels taken out to make it sound like an ETA, but that is just my conspiracy theory talking.

Also interesting with a solid caseback. I suppose all non in house movements will be solid casebacks now.

Very interesting background-info about the production process of the Micograph hairspring here: http://en.worldtempus.com/article/w...new-carbon-composite-balance-wheel-27183.html
Crazy feature that they put the TAG Heuer shield on the spring at a size of 0.015mm! How cool is this?

Hi!, in addition to this new big novelty, has TH announced any new model or update for the other collections?

Yes, the TAG Heuer Connected Modular 45 Golf Edition
https://forums.calibre11.com/threads/2019-golf-edition-sbf8a8031-82eb0172.91837/

Seems very strange to me. A "vintage" design that's not an actual old Heuer design. And an "Autavia" that looks nothing like previous Autavias, not even the case? Why even call it an Autavia then? Ok, sure Autavia was originally meant to incorporate aviation, but it never really took off in that direction, and everybody now knows the Autavia as an auto racing chronograph. And a pilot's watch with a 60-minute bezel, rather than a 12 hour or (better yet) a 24-hour GMT bezel with a GMT hand. Again, I just don't get it.... if Breitling introduced this watch, or just about any other brand really, I'd get it, but TAG Heuer releasing this as an Autavia? It's a head-scratcher.

As for the watch itself, it's beautiful, and I like the incorporation of the new carbon spring into an off-the-shelf calibre. I really just don't get why it's called an Autavia. Or why they're going faux "vintage" for a non-heritage design. TAG to me is forward-looking, modern, not putting out some kind of WWII pilot's watch copy. Great design, terrible branding. Put it somewhere else within LVMH, or if it must be a TAG, at least don't call it an Autavia.

Also seems weird to me that the first use of the new mainspring outside of the Nanograph is a completely new model. Why not put it into the Aquaracer or Carrera or Monaco before coming out with completely new models?

I am glad there are some renowned Heuer vintage experts who cherish the brighter side of the coin:

http://www.onthedash.com/autavia-isograph-introduction/

Anyone definitively getting one of these? I personally am holding for the Monaco/s.

If the Monacos will be Platinum, my wallet will order "Isograph!" 😉

glbrunner on Instagram has some nice shots. The 3D renders for promos don't do a great job. I think the designs look way better in real life.

https://www.instagram.com/p/BvPMxpSHnN-/

Also, I get what some are saying re: "why name these Autavias." I somewhat agree but TH looks to be leveraging the Autavia brand for a new era and adding a little "avia" flair to an expanded Autavia line. So it makes sense to use the name from their POV.

The designs are fresh with a twist of retro and I like that. 99% of the offerings at my local TH dealer are unlikeable to me personally.

I think what's next is going to be more interesting than what was revealed today. This looks like the beginning of a new design direction. Looking forward to it.

Whoa, time to calm down a bit. I care a lot about the Autavia and I would definitely buy this new model.

Whilst I won't buy either the chronograph or the 3-hander due to their size, I don't have a problem with Tag using the Autavia name on these. I think it's good that they're reviving a name from the past and shows commitment to an Autavia line of watches beyond the heritage (which is branded differently anyway, being just Heuer). Innovation can be good and this is something new that we haven't seen from Tag before.

Just wondering, have all models from all brands always looked sort of the same? Perhaps a modern seamaster has a lot in common with an original seamaster from the 50's and Tag is the only brand "abusing" their model names I dont know. I see your point but I also understand that brands want to develop and keep up with what the market is demanding.