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Jim Dollares
路Wow I love this! Iwc mark 18 has been my nr one next purchase but this changes everything!!! Cant wait to try them on
2019 Autavia Isograph Calibre 5
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Yago
路Ok a lot to take in.
First take: I get it. Tag Heuer need to sell watches to a lot more people than neurotic watch enthusiasts and the Autavia chronograph is lacking appeal because not many people know what it stands for. And if they do, it gets compared to the 2446 and there's no pleasing vintage Heuer guys and girls 馃. Establishing the Autavia as a firm Tag Heuer brand with a broad coherent range makes a lot of sense. Instead of being stuck in the past it might actually raise the profile of the current chronograph and the Autavia's heritage as a whole.
Also let's not forget pilot watches are popular. Given the Autavia's aviation link it's a great opportunity to go after some market share in that segment. And I like pilot watches 馃憤.
I like the slim brushed case, I also like the polished case of the chronographs.
My favourite is the steel bezel one and especially the green bronze.
The dial is a bit busy for my taste.
Would I buy one? Not sure yet. More importantly this could be the start of great things to come, like a calibre 7 gmt, pilot (bund?) chronograph, etc.
First take: I get it. Tag Heuer need to sell watches to a lot more people than neurotic watch enthusiasts and the Autavia chronograph is lacking appeal because not many people know what it stands for. And if they do, it gets compared to the 2446 and there's no pleasing vintage Heuer guys and girls 馃. Establishing the Autavia as a firm Tag Heuer brand with a broad coherent range makes a lot of sense. Instead of being stuck in the past it might actually raise the profile of the current chronograph and the Autavia's heritage as a whole.
Also let's not forget pilot watches are popular. Given the Autavia's aviation link it's a great opportunity to go after some market share in that segment. And I like pilot watches 馃憤.
I like the slim brushed case, I also like the polished case of the chronographs.
My favourite is the steel bezel one and especially the green bronze.
The dial is a bit busy for my taste.
Would I buy one? Not sure yet. More importantly this could be the start of great things to come, like a calibre 7 gmt, pilot (bund?) chronograph, etc.
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Yago
路Yes this is the baby
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Squadrone Rosso
路Nice piece but not for me with the TH logo (sorry) 馃檨
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Calibre11
路For me, these have to have the TAG Heuer logo..I鈥檇 like to keep the Heuer logo for heritage designs, and to me this isn鈥檛 a heritage design but a new design direction.
But if they do a Bund, please make sure that鈥檚 a Heuer 馃槈
But if they do a Bund, please make sure that鈥檚 a Heuer 馃槈
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Mr_Orange
路For me, these have to have the TAG Heuer logo..I鈥檇 like to keep the Heuer logo for heritage designs, and to me this isn鈥檛 a heritage design but a new design direction.
Completely agree. These new Calibre 5s cannot be Heuer branded. It doesn't make sense and would make a mockery of the principle of using Heuer for heritage models since there has never been a 3-handed Autavia before.
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SteveP
路Hmm....mixed feelings from me. Very first impression-THAT'S NOT AN AUTAVIA!!! (this is my lasting feeling too-there is plenty of Aviation there, but where's the Automotive?)
I didn't like it at all on first look.....and I never expected to-I am biased against anything 'heritage' and non-vintage though. So I looked again and after viewing multiple images I started picking up on the design details that I actually quite like. Yes, the Flieger/Bund numerals are a very nice, along with the Bund second hand. The sweeping lugs I like and the dashboard crown is a nice touch also. Overall, It looks well balanced and a nicely laid out dial.I guess I could get used to those hands.
It's not an Autavia and (in my opinion) doesn't justify having the name on the dial. That aside and on it's own merits, I think I'd really quite like wearing one of these. I'm sure there are many legitimate costings and reasons behind the MSRP, but I won't be paying $3500-4000 for one no matter what those reasons are I'm afraid.
I didn't like it at all on first look.....and I never expected to-I am biased against anything 'heritage' and non-vintage though. So I looked again and after viewing multiple images I started picking up on the design details that I actually quite like. Yes, the Flieger/Bund numerals are a very nice, along with the Bund second hand. The sweeping lugs I like and the dashboard crown is a nice touch also. Overall, It looks well balanced and a nicely laid out dial.I guess I could get used to those hands.
It's not an Autavia and (in my opinion) doesn't justify having the name on the dial. That aside and on it's own merits, I think I'd really quite like wearing one of these. I'm sure there are many legitimate costings and reasons behind the MSRP, but I won't be paying $3500-4000 for one no matter what those reasons are I'm afraid.
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Jim Dollares
路
And yes luckily they have the real logo, we can always hope that they skip the false Heuer logo on all models in the future 馃憤
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dtf
路Completely agree. These new Calibre 5s cannot be Heuer branded. It doesn't make sense and would make a mockery of the principle of using Heuer for heritage models since there has never been a 3-handed Autavia before.
To me 'heritage' means 'looks old' rather than 'faithful reproduction of vintage watch', and therefore these have the wrong logo. However, 'a tag' is a well known brand of watch, whereas a heuer is not, so I understand the branding decision. Going forwards I would expect watches will be branded TAG Heuer.
Speaking of branding, it's interesting they are still calling them Calibre 5, rather than something new and unique. Calibre I?
I'm withholding judgement until I've got one on my wrist, they are a lot better than the prototype and look nice for what they are. At the price point I would probably by an IWC or Tudor thou.
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Remo
路My thoughts first go to zenith pilots when I see these. Sure there are some similarities to Breitling as well.
And yes luckily they have the real logo, we can always hope that they skip the false Heuer logo on all models in the future 馃憤
See also here:
Yes, I absolutely see the resemblance.
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OttoWilliam
路This gave me a mixed feelings.
I am a bit let down by the decision to pair Calibre5 with the new hairspring.
The watch itself i don't hate it. But need to see it in person i guess.
I am just glad the new hairspring is being use in immediate effect. Hopefully it is not majorly flawed in any way.
I am a bit let down by the decision to pair Calibre5 with the new hairspring.
The watch itself i don't hate it. But need to see it in person i guess.
I am just glad the new hairspring is being use in immediate effect. Hopefully it is not majorly flawed in any way.
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Mr_Orange
路Well, I guess they have to deconstruct the Sellita/ETA to fit the 'Isograph' hairspring in. This might be a little expensive. The finishing seems also very decent.
It is also chronometer spec, so maybe my adjective was a little extreme but the price does still seem high. I guess the new Autavia is now the range-topper.
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dtf
路Well, I guess they have to deconstruct the Sellita/ETA to fit the 'Isograph' hairspring in. This might be a little expensive. The finishing seems also very decent.
My point was if they had said 'new calibre 9 with patented carbon spring, magnetism and vibration proof' I would have kept reading. Branding it 'the same crappy thing you're wearing at the moment that stops every night' seems like an odd choice.
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Jim Dollares
路My point was if they had said 'new calibre 9 with patented carbon spring, magnetism and vibration proof' I would have kept reading. Branding it 'the same crappy thing you're wearing at the moment that stops every night' seems like an odd choice.
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Yago
路Well it's a calibre 5 with a new hairspring so no point calling it something else I suppose. Otherwise they would no doubt have been accused of cooking up a meaningless new name. It's not branded anywhere on the dial so I don't see the issue. The new hairspring is a big deal, true game changer and a very very smart strategical move on the part of Tag Heuer.
On another note I'm very happy with the calibre 5 in my Carrera. A perfectly functional no nonsense 3 hander.
On another note I'm very happy with the calibre 5 in my Carrera. A perfectly functional no nonsense 3 hander.
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