Given Tag's history, what's your view of "short run"? A few months or a year or so?
I'm guessing, but I would expect a few weeks/ months rather than a year
For what is worth I called TAG Heuer in the US when this was announced a few weeks ago and asked how many watches they were planning to make. I was told the number would depend on the amount of pre-orders. That is the reason why I decided to place my pre-order then, because I didn't want to be left "sold-out"!
This is what TAG Heuer called (used to call?) ADIS. Back in the day, this meant "Animation Dial Information Sheet", but came to mean a category of watch that was limited run, but not a limited edition. It works exactly the way that Hubert describes- they show a watch, take the orders and make that number of watches. Typically, they don't make them again and a dealer can't re-order ADIS
^ Good to know ADIS term. Thanks!
Arrg, they're showing the blue background on the Gulf logo too!
"The special edition piece is only available in the United States (through 2017) and currently available for pre-sale until the end of the day on September 15 on TAGHeuer.com. Price: $5,900"
I read that one of two ways: 1) The watch is only on sale until through 2017. Or 2) it's only on sale in the US through 2017, but after that might be available to the rest of the world or other markets.
Given what we've heard so far, it would be #1 - (SE exclusive to the US market).
This article has some additional information. However, it seems to contradict the notion that it will be an "on-line exclusive" only. (They also show the "blue" logo. I'm beginning to think that's how the watch will be.)
Pics in the comments from this article!
I noticed that the clasp above is the TAG Heuer clasp, not the Heuer clasp. Assume this is the same prototype from Baselworld, not a production watch.
This article implies the watch may only be for sale until Sept 15. I'm so confused! Blue or white logo? Only for pre-sale or will be sold for longer?
I was curious about which car actually wore the Gulf Livery in '67. I'd assumed it was a John Wyer Ford GT40. But this article indicates it was actually the Mirage M1, a John Wyer modified version of the GT40. So I believe this is the car that was actually the first to wear the famous duck egg light blue and orange livery.
I like it when someone pointed out it's DUCK EGG blue ! Spot on !
I read that too. Wasn't going to say anything, cuz I know I'm just repeating myself at this point, but I wish I knew for sure about how long this watch will be offered. This article is like the other one I posted, which indicates it will go on sale at dealers once the pre-sale period is done on Sept 15.
"The TAG Heuer Monaco Gulf Special Edition is not limited by the number of watches produced but it is a US-only edition. From now until September 15, 2017, it is available online on TAG's website. After that date, the watch will be presented at Watch Time's exhibition in New York and will be available at retailers in the US."
According to this article, the watch will be coming to Europe in 2018.
From aBlogtoWatch on IG.
One detail that I've also noticed is the blue stripe on this version appears darker in certain photos than the Duck Egg Blue stripe on the Gulf Grey or Gulf Black. But it could just be the lighting.
The white balance on that picture is throwing all the colors off.
Teaser shot of the box!
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