Who says TAG Heuer isn't a good investment!

C
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abrod520 abrod520
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We don't get many here, but on the Omega Forum we get a couple people each month showing up asking "Should I buy this watch as an investment?" and the answer is always NO

From what I've learned, Patek Philippe and Rolex are the only two brands that are "investment grade"; that is, you can almost certainly expect them to appreciate in value. Is my understanding correct?
 
C
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https://www.watchfinder.co.uk/Tag Heuer/2000 Series/WK1313.BA0313/977/item/158914

I bought my wife a brand new WK1313-0 from Goldsmiths in 2005 for £650. Now Watchfinder are selling one for £775, that's nearly 20% up in 15 years.... not bad! 😉

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As a point of reference, the U.S. S&P 500 stock index has a CAGR of approximately 7-10% over long durations. Assuming a conservative CAGR of 7%, your 650 monetary units would have grown to 1,793.37 monetary units over the same 15 year period if you had bought a low-cost index fund tracking the S&P 500, not adjusting for inflation. However, index funds can't tell time and can't express your personal style.
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Aquagraph
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abrod520 abrod520
An '80s Autavia or Carrera, even an 844 or 980 diver would be pretty much just the same design from the late '70s, it didn't really change. So like the Speedmasters, those are '70s watches to me.

Not even.... to brighten up your day?
Vintage-F1.jpg
 
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C calibre11user
From what I've learned, Patek Philippe and Rolex are the only two brands that are "investment grade"; that is, you can almost certainly expect them to appreciate in value. Is my understanding correct?

Yes, but even then it's only on certain models. As a rule of thumb I would say anything you can actually walk into a store and buy is not an investment.
 
abrod520
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C calibre11user
From what I've learned, Patek Philippe and Rolex are the only two brands that are "investment grade"; that is, you can almost certainly expect them to appreciate in value. Is my understanding correct?

^ It's really only steel Rolex sports models, the steel Patek Nautilus and Aquanaut, and the Audemars Piguet Royal Oak in steel. The reason for this is severely limited production though, not anything intrinsic to the watch itself.

Other models from those brands or those same models in gold aren't in as much demand and as such are not increasing in value, and that's why they force you to buy a number of them before they'll allocate you one of the desirable models.
 
kappa_md
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Investment or not, my TAG Heuer collection are priceless 😜😜

When I wear them, they become my companion, reliable and great! Connects me to alot of people, manages and organizes my day. Makes me happy at the end of the day. Passion & Purpose 😉😉

CEFC3CC5-1B71-427C-84C8-2E331C5A98BB.jpeg
 
abrod520
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Not even.... to brighten up your day?
Vintage-F1.jpg

Joke's on you man, my first "nice" watch was a Formula 1 just like everyone else.

But mine was blue 😝
 
C
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^ It's really only steel Rolex sports models, the steel Patek Nautilus and Aquanaut, and the Audemars Piguet Royal Oak in steel. The reason for this is severely limited production though, not anything intrinsic to the watch itself.

Other models from those brands or those same models in gold aren't in as much demand and as such are not increasing in value, and that's why they force you to buy a number of them before they'll allocate you one of the desirable models.

And what about all the Patek Philippe watches being sold at auctions (e.g. the ones from JC Biver himself)? Those are grand complications, not the Nautilus and Aquanaut.
 
Aquagraph
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Joke's on you man, my first "nice" watch was a Formula 1 just like everyone else.

But mine was blue 😝

Mine was a Kirium, so not quite everybody.... 😁

So.... where did it all go wrong? ::rimshot::
 
Pitfitter446
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Mine was a Kirium, so not quite everybody.... 😁

So.... where did it all go wrong? ::rimshot::

You took the same wrong turn as me, I went for a Series 1000.
I feel at some point the younger population will go to wrist gadgets that also happen to tell the time, this means the market for ‘watches will shrink and ultimately prices will fall, only the most exclusive/exquisite pieces will be valued, maybe not 10 years or even 20, but it’s coming. At this point I’ll be too old to care!
 
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Pitfitter446 Pitfitter446
You took the same wrong turn as me, I went for a Series 1000.
I feel at some point the younger population will go to wrist gadgets that also happen to tell the time, this means the market for ‘watches will shrink and ultimately prices will fall, only the most exclusive/exquisite pieces will be valued, maybe not 10 years or even 20, but it’s coming. At this point I’ll be too old to care!

As it stands watches are effectively items that 'happen to tell the time'... much as people hate the term, watches are mostly about 'fashion'. Not as in 'fashion' the way that Michael Kors is 'fashion' more in the way Cartier is 'fashion'. If you just want something that tells the time then you only need to spend £15, why do you spend £1000s on an item that does the same job (only worse probably if it's automatic)? Because you like the way it looks and feels, isn't that 'style' over 'substance' = fashion? 😲
 
abrod520
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And what about all the Patek Philippe watches being sold at auctions (e.g. the ones from JC Biver himself)? Those are grand complications, not the Nautilus and Aquanaut.

Don't think those are brand new watches though. But you may want to read up on what's actually going on at these auctions, and why watches that sell for much less anywhere else are bringing such high numbers at auction houses....
 
THJunkie
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We don't get many here, but on the Omega Forum we get a couple people each month showing up asking "Should I buy this watch as an investment?" and the answer is always NO

i think those who actually are looking for investment don’t need to ask. They'd know what to buy, what will appreciate and have knowledge of the supply and demand levers.

I normally interpret those posts as really asking “will I lose my shirt on this watch as I can’t really afford it, so if i’m caught short and I have to sell then...”

usually accompanied by a photo of a ‘flash’ car steering wheel in the Wrist shot 😜
 
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