When will the watch industry start looking forward again?

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A Zenith connected watch is possible, but is there space in the LVMH group for another connected watch?

Further, Zenith's specific responsibility in LVMH is for innovating on mechanical movements, not on digital.

Finally, Zenith is probably trying to build momentum for its new Defy Lab (the one with the new oscillator), and bringing out a connected watch would distract away from that effort.
I agree with your points. The image they provided is the reason why it made me think this could be a Connected watch. We'll find out on the 21st.
 
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https://www.hodinkee.com/articles/in-depth-complete-guide-to-modern-watchmaking-joe-thompson

The attached hodinkee article series "four revolutions" does an excellent job of describing the market forces shaping the watch industry and how mechanical watches have positioned and repositioned

I also highly recommend the interview with jc biver posted by @Hubert. Its 1hr plus but crammed with insight into r and d trends, the duality of heritage vs future, quantity vs exclusivity, brand positioning and marketing partnerships.

https://forums.calibre11.com/threads/ablogtowatch-interview-with-biver.72591/