What went wrong with the Targa Florio?

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Reading through the comments on what we all want for 2015 from TAG Heuer, one message is clear...more re-edition please!

But, let's not forget that the last time TAG Heuer went deep into the classics/ re-editions it didn't exactly have a great sales outcome. The Autavia didn't catch fire; The Monza and the Monaco were too close and then there was the Targa Florio.

This is the first version launched in 2002/ 03 with the plexiglass


and then TAG Heuer had another crack with a Fangio limited edition- this time with a sapphire crystal

Fangio on the back...

So we had a vintage styled Chronograph with an evocative motor racing name and blue-chip F1 connections...yet the watch never really made an impact and was discontinued....even worse, I don't really hear it being talked about much today.

Why not? Is it because it wasn't a re-edition? Was it the looks? Too many re-editions? (at the time, the Monaco, Carrera, Monza and Autavia were also in the range). Why didn't the Targa Florio work?
 
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What was the original watch this LE was based on, it looks a lot more old school than most of the 60s Heuers almost a bit military pilot's watch like from the bezel and high visibility arabic indices.
 
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It was based on this one (photo from Onthedash)...as you say, more Pilot watch than racer..
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Is the triangular pointer part of the rotating bezel like those early Weems second setting aviators pieces?