Aquagraph
·Just re-reading A Blog to Watch's article on the launch of the Heuer 01 Carrera and this paragraph leapt out at me.
As the strategic head of the watch division of LVMH, Mr. Biver enjoyed a pretty interesting job having no official office or even title – which actually meant he still spent a lot of time doing Hublot things. Part of his mandate was to help TAG Heuer – which was originally purchased for its heritage and rapport with younger consumers. TAG Heuer, however, for a series of reasons, started to abandon its strong position as an entry-level Swiss luxury brand and kept creeping up in price. That turned out to be pretty bad for business in the long term, and it was decided that TAG Heuer needed to “return to its roots.”
Being that we've just seen TAG launch a £31,000 steel cased tourbillon, perhaps someone should remind themselves that this was less than ten years ago, And yet here we are again.
As the strategic head of the watch division of LVMH, Mr. Biver enjoyed a pretty interesting job having no official office or even title – which actually meant he still spent a lot of time doing Hublot things. Part of his mandate was to help TAG Heuer – which was originally purchased for its heritage and rapport with younger consumers. TAG Heuer, however, for a series of reasons, started to abandon its strong position as an entry-level Swiss luxury brand and kept creeping up in price. That turned out to be pretty bad for business in the long term, and it was decided that TAG Heuer needed to “return to its roots.”
Being that we've just seen TAG launch a £31,000 steel cased tourbillon, perhaps someone should remind themselves that this was less than ten years ago, And yet here we are again.